SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(928)

SPI 265: Shane and Jocelyn Sams and Their Awesome Advertising Strategy

SPI 265: Shane and Jocelyn Sams and Their Awesome Advertising Strategy

#265: Jocelyn and Shane Sams teach me their awesome advertising strategy. Learn how to use highly focused ads across platforms to build traffic for your business, even if you're a beginner; tips for c...

10 Mai 201740min

SPI 264: How to Win with Paid Traffic with Rick Mulready

SPI 264: How to Win with Paid Traffic with Rick Mulready

#264: Here today is online advertisement expert Rick Mulready, sharing the secrets and strategies behind growing your business with Facebook ads. Rick addresses common misconceptions and hesitations s...

3 Mai 20171h 4min

SPI 263: Laddering Up: How to Build a 7-Figure Business by Building a $7K per Month Business

SPI 263: Laddering Up: How to Build a 7-Figure Business by Building a $7K per Month Business

#263: Here today is Clay Collins, LeadPages CEO and co-founder, dropping expert knowledge on how to build a seven-figure business, step by step. Clay shares the concept of a "minimum viable audience,"...

26 Apr 20171h 19min

SPI 262: Habit Forming Products with Nir Eyal, Author of Hooked

SPI 262: Habit Forming Products with Nir Eyal, Author of Hooked

#262: Here to talk about building habit forming products is Nir Eyal, author of Hooked and expert on how the mind creates habits. We talk about the triggers that lead users to products, how popular pr...

19 Apr 201737min

SPI 261: SEO Self-Audit Checklist – An Interview with My Recent SEO Hire

SPI 261: SEO Self-Audit Checklist – An Interview with My Recent SEO Hire

#261: Meet the mastermind behind the most recent SEO audit of SmartPassiveIncome.com, and learn what a pro like Sam McRoberts does to optimize search engine rankings. Sam shares tons of tools and reso...

12 Apr 201741min

SPI 260: Undergoing a Website Overhaul with Rocket Code

SPI 260: Undergoing a Website Overhaul with Rocket Code

#260: The masterminds behind the Smart Passive Income site redesign talk through what makes a successful web design and how business owners can better communicate with their development teams. Podcast...

5 Apr 201749min

SPI 259: How to Set Up Your YouTube Channel to Win

SPI 259: How to Set Up Your YouTube Channel to Win

#259: Two expert YouTube travel vloggers share how to build a successful YouTube channel and their tips for creating video content viewers will love. Their advice will help you find your YouTube niche...

29 Mar 201752min

SPI 258: The Productivity Project with Chris Bailey

SPI 258: The Productivity Project with Chris Bailey

#258: Productivity expert and author Chris Bailey shares his research on the true nature of productivity and the habits that help us do more with our days. Learn how to improve your daily productivity...

22 Mar 201748min

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