SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(938)

SPI 227: 15 Entrepreneurs Answer: “What I Wish I’d Known Before Starting My Own Business”

SPI 227: 15 Entrepreneurs Answer: “What I Wish I’d Known Before Starting My Own Business”

#227: In this week’s episode, I’ve asked 15 of my fellow entrepreneurs for to share their advice on starting a business with you. Here's what each of them wishes they had known before they started the...

17 Aug 201650min

SPI 226: Defeating the “Curse of Knowledge” and How Jason Brown Built His Successful Online Business

SPI 226: Defeating the “Curse of Knowledge” and How Jason Brown Built His Successful Online Business

#226: In today's episode, it's my pleasure to introduce you to another Smart Passive Income success story. Meet Jason Brown of TheBrownReport.com, a site where Jason where teaches ordinary people how ...

10 Aug 201645min

SPI 225: Meet the Flynn Family (the ones who really run the show), with April, Keoni, and Kailani

SPI 225: Meet the Flynn Family (the ones who really run the show), with April, Keoni, and Kailani

#225: My guests today are the reason I do what I do. They're what motivate me to dream big, follow through on my goals, and maintain a balanced life. Here with me are my wife and my two kids: April, K...

3 Aug 201648min

SPI 224: Hack Teaching—A Discussion about Education and Getting Results with Mark Barnes

SPI 224: Hack Teaching—A Discussion about Education and Getting Results with Mark Barnes

#224: My guest today is Hack Learning's Mark Barnes, an educator and author who wants to transform how we teach. Mark share education hacks you can adapt for your small business. Podcast show notes av...

27 Jul 201637min

SPI 223: Over the Shoulder—How John Lee Dumas Launched a Successful Kickstarter Campaign

SPI 223: Over the Shoulder—How John Lee Dumas Launched a Successful Kickstarter Campaign

#223: My guest today is none other than John Lee Dumas, host of Entrepreneur on Fire, here to talk about his remarkable success selling a product through Kickstarter. We talk about planning the campai...

20 Jul 20161h 2min

SPI 222: The Right Products at the Right Price Point with Ramit Sethi

SPI 222: The Right Products at the Right Price Point with Ramit Sethi

#222: Ramit Sethi is back, with more insights on designing the perfect online product at the ideal price point for your audience. We discuss the power of adopting a value-driven, rather than price-dri...

13 Jul 201651min

SPI 221: An Unknown Way to Boost Sales and Increase the Size of Your List—Back with an SPI Student

SPI 221: An Unknown Way to Boost Sales and Increase the Size of Your List—Back with an SPI Student

#221: My guest today is a Smart Passive Income "student," here to share the innovative strategy he's used to earn affiliates and grow his business. Ken shares great advice for how to turn offline, "te...

6 Jul 201652min

SPI 220: An Interview with Make-A-Wish Co-Founder, Frank Shankwitz

SPI 220: An Interview with Make-A-Wish Co-Founder, Frank Shankwitz

#220: I'm honored to introduce you to Frank Shankwitz, one of the founders of an extraordinary non-profit called the Make-A-Wish Foundation. Frank shares what he has learned from leading a non-profit,...

29 Jun 201633min

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