SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(928)

SPI 153: Systematizing—Pat and Mindy Talk AskPat and Our Productive Workflow

SPI 153: Systematizing—Pat and Mindy Talk AskPat and Our Productive Workflow

#153: Back in Episode 138, I had a blast introducing you to the amazing people of Team Flynn. I got a ton of responses about one team member in particular: Mindy Holahan Peters. Mindy has an amazing b...

19 Mar 201553min

SPI 152: How a Guest Post Became a Product and The Story of Cole’s Classroom

SPI 152: How a Guest Post Became a Product and The Story of Cole’s Classroom

#152: When I met this week’s guest, Cole Humphus, two things stood out: the amazing story behind his online business and his generosity. Cole is the owner of Cole’s Classroom, an online resource for p...

11 Mar 201549min

SPI 151: How to Put on a Successful (and Profitable) Virtual Conference with Lain Ehmann

SPI 151: How to Put on a Successful (and Profitable) Virtual Conference with Lain Ehmann

#151: This week’s guest comes up a lot on this podcast, and rightly so—she’s got one amazing success story. Remember Lain Ehmann, who turned her scrapbooking hobby into a six-figure online business? S...

4 Mar 201550min

SPI 150: A Day in the Life of Pat—My (New) Routine, Schedule, and Habits Shared

SPI 150: A Day in the Life of Pat—My (New) Routine, Schedule, and Habits Shared

#150: A few months ago, I added something new to my life: a morning routine. The results have been so dramatic that I had to share them with you all. That’s what this week’s episode is all about. I pu...

25 Feb 201540min

SPI 149: Dane Maxwell Interviews Pat Flynn

SPI 149: Dane Maxwell Interviews Pat Flynn

#149: We’re doing something different today on the Smart Passive Income Podcast. Dane Maxwell is back on the show for his third time, but he’s not the guest—I am! As many of you know, I recently start...

18 Feb 20151h 16min

SPI 148: (By Popular Demand) The Story Behind The Success of Food Blog Pinch of Yum with Lindsay and Bjork

SPI 148: (By Popular Demand) The Story Behind The Success of Food Blog Pinch of Yum with Lindsay and Bjork

#148: My two guests today are here by popular demand. That’s right—so many of you told me to get these two on the show, and here they are! I’ve got Lindsay and Bjork here to talk about their hugely su...

11 Feb 201548min

SPI 147: Behind the Scenes of a Thriving and Active Membership Site with Corbett, Chase, and Barrett from Fizzle.co

SPI 147: Behind the Scenes of a Thriving and Active Membership Site with Corbett, Chase, and Barrett from Fizzle.co

#147: Corbett Barr, Chase Reeves, and Barrett Brooks are the masterminds behind one of most well-run, engaged, and high-quality membership sites out there. You might remember Corbett from our intervie...

4 Feb 20151h 2min

SPI 146: Product Validation and Pre-Selling—A Real Life Example with Jarrod Robinson

SPI 146: Product Validation and Pre-Selling—A Real Life Example with Jarrod Robinson

#146: I’m so stoked for you to meet my guest this week. He’s Jarrod Robinson of ThePEGeek.com, and he’s had amazing success with his digital products thanks to pre-selling. Jarrod’s here to walk you t...

29 Jan 201539min

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