SPI 498: Step by Step: How to Make Sure Emails Don’t End Up in Spam with Adrian Savage

SPI 498: Step by Step: How to Make Sure Emails Don’t End Up in Spam with Adrian Savage

#498 If you're running a business, you need an email list. But you also need to send the right emails. And you also need to make sure those emails are actually getting into your subscribers' inboxes. I often talk about the fact that email is the way to go. And it is! I only wish I'd started my email list sooner. And email does offer advantages over platforms like Facebook, Instagram, TikTok, and YouTube, with their algorithms that can block our messages from the audiences that want to hear from us. But email has a similar issue, and it's one you need to address if you want to reach more people: the dreaded spam folder. Why do emails end up in spam, and what can you do about it? That's what we're talking about today with Adrian Savage, the founder of Deliverability Dashboard. Adrian is a wizard when it comes to all things email, and he goes over the four keys to massively improving your deliverability rates. If you have an email list or are thinking of starting one, this episode is a must-listen. You can also get access to a simple checklist that helps you avoid the spam folder and potentially double your open rate at DeliverabilityDashboard.com/checklist. Show notes and more at SmartPassiveIncome.com/session498.

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Episoder(936)

SPI 883: What's Working as a Podcaster Right Now

SPI 883: What's Working as a Podcaster Right Now

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SPI 882: What's Working on YouTube Right Now

SPI 882: What's Working on YouTube Right Now

#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators are...

6 Aug 202529min

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

SPI 881: The Science of Scaling with Dr. Benjamin Hardy

#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! ...

30 Jul 202541min

SPI 880: The ONE & ONLY Marketing Strategy that Matters

SPI 880: The ONE & ONLY Marketing Strategy that Matters

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and ...

23 Jul 202533min

SPI 879: Are Online Courses Dead? with Matt Gartland

SPI 879: Are Online Courses Dead? with Matt Gartland

#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partn...

16 Jul 202521min

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to mo...

9 Jul 202519min

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy

#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusi...

2 Jul 202541min

SPI 876: Life After Publishing a Book (1 Week Later)

SPI 876: Life After Publishing a Book (1 Week Later)

#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting t...

25 Jun 202525min

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