SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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Episoder(938)

SPI 909: Is Value-Based Content Dead?

SPI 909: Is Value-Based Content Dead?

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SPI 908: This Is How You Know If You’ll Win or Quit in 2026

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

#908 Like me, thousands of people started online businesses after getting laid off in 2008. In fact, there were hundreds of us specifically teaching entrepreneurship around that time. But why am I one...

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SPI 907: Six Steps to Make 2026 Your Best Year Yet

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#907 What do you want to achieve? Figuring this out in exact terms is part one of this six-step goal design session. If you follow me through this powerful exercise, you'll have a clear roadmap on how...

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SPI 906: Easy Rules for Crafting Challenges That Convert

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#906 Quick wins and small steps create massive results. Still, how do we take that all-important first leap when faced with big projects? In this episode, I share why challenges stand out as one of th...

17 Des 202531min

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

#905 Short-form video is dominating the internet. If you're sitting this one out and dismissing it as a passing trend, you're missing out on the easiest opportunity to generate views, build an audienc...

10 Des 202522min

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show ...

3 Des 202548min

SPI 903: An Update on LIFE Outside of Business (Turning 43)

SPI 903: An Update on LIFE Outside of Business (Turning 43)

#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun...

26 Nov 202534min

SPI 902: How to Turn Your Following Into Revenue (At All Levels)

SPI 902: How to Turn Your Following Into Revenue (At All Levels)

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can foll...

19 Nov 202525min

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