SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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Episoder(928)

SPI 875: The First Dollar Formula—30 Days to Earn Your First Dollar Online

SPI 875: The First Dollar Formula—30 Days to Earn Your First Dollar Online

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SPI 874: A Mic Flip! Pat Flynn Gets Interviewed by Bestselling Author Hal Elrod

SPI 874: A Mic Flip! Pat Flynn Gets Interviewed by Bestselling Author Hal Elrod

#874 Here’s how you achieve your goals. First, figure out what you want and find the next step you need to take. Next, learn about that one step and nothing else. Then, repeat. This process is the ess...

11 Jun 202550min

SPI 873: The Creator Business Model Secret Nobody Tells You

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#873 Ever feel like the business advice you’re getting just doesn’t work for you? There’s a reason for that! Here's the thing. Not every creator is built the same. In fact, your personality plays a bi...

4 Jun 202519min

A Humble Request to SPI Listeners

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While we might seek educational content online, most of us aren't learning anything. We consume random information “just in case” we might need it someday. All that does is slow us down and distract u...

30 Mai 202511min

SPI 872: Podcast Guesting to Generate Profit & Grow Your Network with Dustin Riechmann

SPI 872: Podcast Guesting to Generate Profit & Grow Your Network with Dustin Riechmann

#872 I talk about the power of starting a podcast all the time, but how can focusing on guest appearances alone transform your business? Done right, showing up on just one show can generate new leads ...

28 Mai 202545min

SPI 871: If You're Grinding Alone But Want to Win, Listen to This

SPI 871: If You're Grinding Alone But Want to Win, Listen to This

#871 What do you imagine when you think of a solopreneur? I thought it was about building a business entirely on your own, never asking anyone for help. This gave me a sense of control, especially aft...

21 Mai 202535min

SPI 870: The Way to Capture Leads That Works with Daniel Priestley

SPI 870: The Way to Capture Leads That Works with Daniel Priestley

#870 How fast would your business grow if you could cut through the noise and generate red-hot leads for your products? In this episode, my award-winning entrepreneur guest shares how to do just that....

14 Mai 202537min

SPI 869: Stop Renting Your Audience. Do This Instead.

SPI 869: Stop Renting Your Audience. Do This Instead.

#869 Imagine spending years building an audience on social media. Slowly, your followers begin to know, like, and trust you. You're now making sales, and everything is going well. Then one day, it's a...

7 Mai 202531min

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