SPI 516: The Numbers Are Vital, but This Is More Important

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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Episoder(924)

SPI 133: Gary Vaynerchuk on “Right Hooks,” Physical Products, Book Publishing, App Marketing, and More

SPI 133: Gary Vaynerchuk on “Right Hooks,” Physical Products, Book Publishing, App Marketing, and More

#133: I’m incredibly excited to welcome back Gary Vaynerchuk to the show! Gary Vee has had a significant impact on my business personally, from the moment I picked up and read Crush It, to when I interviewed him for SPI Podcast Session #89 and he called me out on some things I wasn’t doing on social media. Since that point, I implemented his tips and have seen drastic results from them ever since. Podcast show notes available here: https://www.smartpassiveincome.com/session133 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Okt 201426min

SPI 132: Social Media Strategies and Automation Tools with Laura Roeder

SPI 132: Social Media Strategies and Automation Tools with Laura Roeder

#132: Over the past three months, I’ve been experimenting with a new social media automation tool and have been extremely pleased with the results. The tool is called Edgar, and I’m happy to welcome the founder, Laura Roeder, to the SPI Podcast today to talk all things social media and the principles behind her new automation and scheduling tool. Podcast show notes available here: https://www.smartpassiveincome.com/session132 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Okt 201454min

SPI 131: Creating Creativity: Success Outside of the Box with Jason SurfrApp

SPI 131: Creating Creativity: Success Outside of the Box with Jason SurfrApp

#131: I brought Jason of SurfrApp on today to talk about his creative (and different) approach to his work, and give us inspiration to be creative and be okay with the risks involved with being creative. Podcast show notes available here: https://www.smartpassiveincome.com/session131 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Okt 201433min

SPI 130: Booking Yourself Solid: The Sales Process, Pricing, and More with Michael Port

SPI 130: Booking Yourself Solid: The Sales Process, Pricing, and More with Michael Port

#130: Today I have the honor of welcoming Michael Port to the Smart Passive Income Podcast! If you don’t know the name, then you might know the book: Book Yourself Solid. For the past several years, Book Yourself Solid has become almost required reading in the world of business and entrepreneurship, and the principles from the book have become the standard. In today’s episode, we dive into elements of his book which include the fundamentals of the sales process, pricing strategies, and we also talk about public speaking as well—something I’ve been doing a lot of lately too. Podcast show notes available here: https://www.smartpassiveincome.com/session130 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Okt 201446min

SPI 129: How to Scale Up Your Service Based Business with Josh Shipp

SPI 129: How to Scale Up Your Service Based Business with Josh Shipp

#129: Today’s guest is Josh Shipp, a former at-risk foster kid turned successful entrepreneur who has appeared on CNN, Good Morning America, 20/20, and was named to Inc. Magazine’s 30 under 30. He has a service-based business traveling around the country speaking to kids and families, and at one point he almost burned himself out from all of the travel. Luckily, he’s been able to scale his service-based business in a smart way that has allowed him to earn a 7-figure income, but more importantly, make a bigger impact with his target audience. Podcast show notes available here: https://www.smartpassiveincome.com/session129 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Okt 20141h 10min

SPI 128: [CASE STUDY] Manu Kalia—Taking an Offline Business and Productizing It Online

SPI 128: [CASE STUDY] Manu Kalia—Taking an Offline Business and Productizing It Online

#128: In today’s session, we have a chat with Manu Kalia, a physical therapist and exercise science specialist who shares how he successfully took his offline business and physical therapy practice online. Podcast show notes available here: https://www.smartpassiveincome.com/session128 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Sep 201438min

SPI 127: Building a Successful E-Commerce Business and Private Labeling with Ryan and Daniel

SPI 127: Building a Successful E-Commerce Business and Private Labeling with Ryan and Daniel

#127: Today I connect with Ryan Coisson and Daniel Audunsson from RyanandDaniel.com. They sell items on Amazon too, but have a completely different business model and are generating over $1,000,000 per month in revenue with a profit margin over 50 percent. Podcast show notes available here: https://www.smartpassiveincome.com/session127 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Sep 201452min

SPI 126: How to Get Paid for Your IDEAS

SPI 126: How to Get Paid for Your IDEAS

#126: You may have heard people say (including me) that ideas aren’t worth anything. An idea just sitting in your head can’t truly help anyone, and you definitely cannot make money from it until you execute and create. Well, today’s guest on The SPI Podcast, Stephen Key would most likely disagree, because you can get paid for your ideas. He has, and with over 30 different ideas that he’s licensed to other companies, he’s making millions. Podcast show notes available here: https://www.smartpassiveincome.com/session126 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Sep 201430min

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