SPI 516: The Numbers Are Vital, but This Is More Important

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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Episoder(924)

SPI 316: The Art of Scaling with Nathan Chan from Foundr

SPI 316: The Art of Scaling with Nathan Chan from Foundr

#316: Discover the strategies and mindset behind Foundr Magazine's explosive growth with its creator, Nathan Chan. We discuss scaling a company and creating courses. Podcast show notes available here: https://www.smartpassiveincome.com/session316 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Mai 201855min

SPI 315: How to Disrupt Yourself & Grow a Company with Whitney Johnson

SPI 315: How to Disrupt Yourself & Grow a Company with Whitney Johnson

#315: Disruption expert Whitney Johnson shares her strategies for disrupting your life and business in order to change and grow. Whitney shares her journey from music major to entrepreneur, investor, and innovator. Podcast show notes available here: https://www.smartpassiveincome.com/session315 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Apr 201844min

SPI 314: From Clients to Passive Income—Productize Your Business with Brian Casel

SPI 314: From Clients to Passive Income—Productize Your Business with Brian Casel

#314: Learn tips and strategies for productizing—making your client-based business streamlined and scalable—with special guest Brian Casel. Brian shares examples of productizing, advice for hiring staff, and why delegation is the key to a successful productized business. Podcast show notes available here: https://www.smartpassiveincome.com/session314 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Apr 201839min

SPI 313: Building a Strong and Healthy Brand with Michelle Tam from Nom Nom Paleo

SPI 313: Building a Strong and Healthy Brand with Michelle Tam from Nom Nom Paleo

#313: Hear the story of Michelle Tam, creator of Nom Nom Paleo, plus learn strategies for getting started in online business and launching a book or product. We also discuss taking book pre-orders and the strategy she used to make sure her cookbook launch was a success (and it was—it landed on the New York Times bestseller list!). Podcast show notes available here: https://www.smartpassiveincome.com/session313 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Apr 201852min

SPI 312: This “Hole” Can Cost Entrepreneurs Thousands—Let’s Fix It

SPI 312: This “Hole” Can Cost Entrepreneurs Thousands—Let’s Fix It

#312: Learn how to recover thousands of dollars from failed subscription payments and prevent them from happening, thanks to today's guest, Casey Graham of Gravy. Podcast show notes available here: https://www.smartpassiveincome.com/session312 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Apr 201840min

SPI 311: How to Build an Audience with Your Hobby

SPI 311: How to Build an Audience with Your Hobby

#311: Hear a conversation with Phil Lichtenberger, who built a podcast and audience out of a niche hobby, scanner radio. Phil and I discuss his experience with Power-Up Podcasting, why podcasting was helpful for his business, as well as tips and strategies for taking your own podcast to the next level. Podcast show notes available here: https://www.smartpassiveincome.com/session311 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Mar 201844min

BONUS: How to Focus on Just One Thing at a Time (Special Episode)

BONUS: How to Focus on Just One Thing at a Time (Special Episode)

In this bonus episode, I coach long-time listener Jackie Bolen through her question, "What one thing should I focus on?" Listen in for prioritization tips! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Mar 201829min

SPI 310: The Secret to Superfans in Two Words

SPI 310: The Secret to Superfans in Two Words

#310: Learn my strategies for building a thriving community of superfans, hear a special interview with Matt Barnett and Oli Bridge from Bonjoro, and find out about a special giveaway! Podcast show notes available here: https://www.smartpassiveincome.com/session310 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Mar 201850min

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