SPI 516: The Numbers Are Vital, but This Is More Important
The Smart Passive Income Online Business and Blogging Podcast15 Okt 2021

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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Episoder(924)

SPI 277: Buying Push-Button Solutions vs. Taking Real Action—A Coaching Call with Amy Torres

SPI 277: Buying Push-Button Solutions vs. Taking Real Action—A Coaching Call with Amy Torres

#277: Listen in on a very special coaching call with entrepreneur Amy Torres, who's wondering how to take her online course to the next level. We talk about scaling her business in ways her audience will appreciate, how to make use of Facebook Live, and why staying authentic is important. Podcast show notes available here: https://www.smartpassiveincome.com/session277 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Aug 201744min

SPI 276: The Art of Significance with Dan Clark

SPI 276: The Art of Significance with Dan Clark

#276: Legendary speaker Dan Clark joins me for an inspirational conversation on success, service, and leading a life of significance. Podcast show notes available here: https://www.smartpassiveincome.com/session276 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Jul 201750min

SPI 275: Real Stories and Results from 3 Brand-New Podcasters

SPI 275: Real Stories and Results from 3 Brand-New Podcasters

#275: Joining me today are three star students from my latest course, Power-Up Podcasting, to share their incredible journeys from newbie to podcasting pro. We talk about strategies for using a podcast to grow your audience, obstacles they had to overcome, and strategies for launching when you haven't got an existing audience. Podcast show notes available here: https://www.smartpassiveincome.com/session275 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Jul 201755min

SPI 274: How to Avoid the Slimy Sell with Chalene Johnson

SPI 274: How to Avoid the Slimy Sell with Chalene Johnson

#274: The brilliant Chalene Johnson explores how to "serve, not sell," and shares her strategies for pitching your products with confidence. Learn how to overcome your fear of selling! Podcast show notes available here: https://www.smartpassiveincome.com/session274 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Jul 201748min

SPI 273: 7 Powerful Things That Can Happen as a Result of Starting a Podcast

SPI 273: 7 Powerful Things That Can Happen as a Result of Starting a Podcast

#273: Starting a podcast changed my life and my business. In this episode of the SPI Podcast, I walk you through seven ways a podcast can change your business. Podcast show notes available here: https://www.smartpassiveincome.com/session273 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Jul 201745min

SPI 272: Starting and Running a Business as a Couple Featuring the Bakers

SPI 272: Starting and Running a Business as a Couple Featuring the Bakers

#272: Joining me today are Bryan and Erika Baker, a husband-wife entrepreneurial duo who've built a thriving online business as relationship coaches. They have great advice for working with a family member, how to stay organized, and how to get started with live video. Podcast show notes available here: https://www.smartpassiveincome.com/session272 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Jun 201742min

SPI 271: An Interview with The Five-Minute Journal Founders UJ Ramdas and Alex Ikonn

SPI 271: An Interview with The Five-Minute Journal Founders UJ Ramdas and Alex Ikonn

#271: Here today are UJ Ramdas and Alex Ikonn, who are the co-founders of The Five-Minute Journal, a product that's changed the lives of its users by turning gratitude into a daily habit. We talkboth about mindset and the process of designing the product. Podcast show notes available here: https://www.smartpassiveincome.com/session271 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Jun 201753min

SPI 270: What You Need to Know Before You “Get Physical” with Richie Norton

SPI 270: What You Need to Know Before You “Get Physical” with Richie Norton

#270: I'm joined today by Richie Norton, founder of Prouduct and master of building, validating, refining, and distributing tangible products. Learn about working with overseas manufacturers, mistakes to avoid when creating your first product, and how a product gets from the manufacturer to your customer. Podcast show notes available here: https://www.smartpassiveincome.com/session270 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Jun 201743min

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