SPI 516: The Numbers Are Vital, but This Is More Important

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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Episoder(924)

SPI 181: From Welfare to Nearly $1 Million with Kimra Luna

SPI 181: From Welfare to Nearly $1 Million with Kimra Luna

#181: Kimra Luna went from living on welfare to running a thriving online business. Join us to hear her tips for growing an online business from scratch. Hear why she expanded her business beyond blogging, tools for hosting webinars, and strategies for running Facebook ads. Podcast show notes available here:  https://www.smartpassiveincome.com/session181 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Sep 201546min

SPI 180: Two Woodworkers and How They Make a Full-Time Income from Their Craft with David Picciuto and Bob Clagett

SPI 180: Two Woodworkers and How They Make a Full-Time Income from Their Craft with David Picciuto and Bob Clagett

#180: Today I'm talking with woodworkers David Picciuto and Bob Clagett about how they have been able to build successful businesses with their craft. Hear how to transform your part-time hobby into a full-time business, how they built a following through their YouTube channels, and tips for selling and distributing merchandise. Podcast show notes available here: https://www.smartpassiveincome.com/session180 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Sep 201546min

SPI 179: New & Underused Methods for Building Your Email List (on Your Podcast & Other Content Platforms) with Tim Paige

SPI 179: New & Underused Methods for Building Your Email List (on Your Podcast & Other Content Platforms) with Tim Paige

#179: My guest today is Tim Paige, an email list-building expert, and the host of the ConversionCast podcast. He shares tips you can apply to any channel of your business, including how the right lead magnet can mean huge growth for your email list, lead magnet ideas to adapt for your business, and how to use mobile text messages as an opt-in tool. Podcast show notes available here: https://www.smartpassiveincome.com/session179 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Sep 201540min

SPI 178: The Ask Formula—How to Discover Exactly What Your Audience Will Buy (Even If You Don’t Have a Following) with Ryan Levesque

SPI 178: The Ask Formula—How to Discover Exactly What Your Audience Will Buy (Even If You Don’t Have a Following) with Ryan Levesque

#178: Ryan Levesque is the survey master. In this episode, he walks you through his in-depth, super-actionable strategies for asking your audience what they want to buy. Learn how to uncover your audience's unspoken needs and challenges, the four kinds of emails your survey should include, and how to ask the perfect questions. Podcast show notes available here: https://www.smartpassiveincome.com/session178 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Sep 20151h 2min

SPI 177: Periscope—Another Fad or the Next Big Thing?

SPI 177: Periscope—Another Fad or the Next Big Thing?

#177: Chris Ducker is back, and he wants to tell you about all things Periscope. It's a whole new frontier for interacting with your community. Learn why Periscope is great for building person-to-person connections, tips and strategies for using Periscope as a content tool, and the unique ways Periscope fosters community and holds you accountable to your audience. Podcast show notes available here: https://www.smartpassiveincome.com/session177 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Sep 20151h 23min

SPI 176: Backlinking—What’s Working and Is It Even Still Important with Brian Dean from Backlinko.com

SPI 176: Backlinking—What’s Working and Is It Even Still Important with Brian Dean from Backlinko.com

#176: Brian Dean of Backlinko is here to share his expertise on backlinking, including what's working, what's not, and why backlinking matters. Learn what backlinking and interlinking are, how to get your website to rank higher in Google, and which search engine optimization (SEO) strategies are (and are no longer) working. Podcast show notes available here: https://www.smartpassiveincome.com/session176 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Aug 20151h 3min

SPI 175: The 8-Year Hobby Blog That Quickly Transformed into a 6-Figure Per Month Business with Kirk Du Plessis

SPI 175: The 8-Year Hobby Blog That Quickly Transformed into a 6-Figure Per Month Business with Kirk Du Plessis

#175: Listen to Kirk Du Plessis of OptionAlpha.com chat about how his hobby blog transformed quickly into a business that's earning him six figures per month. Kirk talks about building a thriving membership community, making money while giving content away for free, and how to improve customer retention. Podcast show notes available here: https://www.smartpassiveincome.com/session175 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Aug 201535min

SPI 174: How to Invest the Passive Income You Earn from Business with Ryan Moran

SPI 174: How to Invest the Passive Income You Earn from Business with Ryan Moran

#174: Ryan Moran stops by the show to talk about maximizing business earnings, how to invest, diversified income streams, building wealth for the future. He talks to me about choosing stocks, managing an emergency fund, and how he got his Tesla for free. Podcast show notes available here: https://www.smartpassiveincome.com/session174 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Aug 20151h

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