SPI 516: The Numbers Are Vital, but This Is More Important

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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Episoder(924)

SPI 165: Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

SPI 165: Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

#165: I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins. Podcast show notes available here: https://www.smartpassiveincome.com/session165 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Jun 201539min

SPI 164: Michael O’Neal from Solopreneur Hour Talk Shop—His Success Journey and Actionable Tips for Interviews

SPI 164: Michael O’Neal from Solopreneur Hour Talk Shop—His Success Journey and Actionable Tips for Interviews

#164: Michael is the host of Solopreneur Hour, a podcast with a totally unique style—a style I’m borrowing from today. Michael has mastered the art of interviewing. His approach as an interviewer allows his guests to reveal surprising sides of themselves they might not usually get to share on industry podcasts. He’s an expert at establishing a rapport, asking questions, entertaining his audience, and simply allowing his guests to have a great time. If you’d like to hear a great example of top-notch interviewing, listen in. You’ll hear Michael’s podcasting tips, his journey to creating Solopreneur Hour, and the amazing stories he’s collected along the way. Podcast show notes available here: https://www.smartpassiveincome.com/session164 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Jun 201554min

SPI 163: Michael Hyatt on the Secrets of Team Building and Leadership

SPI 163: Michael Hyatt on the Secrets of Team Building and Leadership

#163: It’s such a pleasure to have Michael Hyatt as my guest this week. Michael is a truly inspirational leader, and he brings an amazing wealth of wisdom and experience with him. He’s talking with me today about something close to home for every entrepreneur: being a leader and building your team. Podcast show notes available here: https://www.smartpassiveincome.com/session163 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Mai 201542min

SPI 162: A First-Timer’s $130,208 Product Launch

SPI 162: A First-Timer’s $130,208 Product Launch

#162: My guest today, Nick Stephenson, heard David Siteman Garland talk with me about creating online courses back in Session 136. Nick took action, and by the time his product launch rolled around, he was crushing it. Just how much was he crushing it? The answer’s right there in this episode’s title—his online course for fiction writers, YourFirst10kReaders.com, launched at over $130,000. Nick’s here today to reveal just how he did that. He’ll share the tools he used and steps he took to conceptualize, develop, and launch his online course. Podcast show notes available here: https://www.smartpassiveincome.com/session162 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Mai 201540min

SPI 161: How to Stand Out of the Crowd with Dorie Clark

SPI 161: How to Stand Out of the Crowd with Dorie Clark

#161: My guest today is a woman who knows what she’s talking about when it comes to finding great ideas. Dorie Clark is a phenomenal writer, speaker, and business professor—but she didn’t get there overnight. Starting out as a marketing consultant, she spent years writing book proposals and facing rejection. It wasn’t until her blog post “How to Re-Invent Your Personal Brand” appeared in the Harvard Business Review that she knew she’d found something special—her breakthrough idea. Podcast show notes available here: https://www.smartpassiveincome.com/session161 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Mai 201555min

SPI 160: People Over Profit with Dale Partridge

SPI 160: People Over Profit with Dale Partridge

#160: My mantra for the next few years is “Think bigger.” How can I think beyond business and profit toward bigger causes and social good? I find it so exciting that I’ve met so many amazing people who help me think bigger every day—people like Lewis Howes, Adam Braun, and today’s guest, Dale Partridge. Dale is the author of a brand-new book called People Over Profit, as well as the founder of a host of incredible online businesses. In the midst of a successful career as an entrepreneur, Dale started to ask himself how he could do something bigger with his business. He found that the answer didn’t have to do with bigger profits—it was all about helping other people. Podcast show notes available here: https://www.smartpassiveincome.com/session160 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Mai 201535min

SPI 159: The Best Practices for Increasing Sales with Your Autoresponder Email Series

SPI 159: The Best Practices for Increasing Sales with Your Autoresponder Email Series

#159: This week, we’re talking about a simple thing that can have a huge positive impact on your business: email marketing and the power of an autoresponder series. Dan runs CLVBoost.com, a consultancy he started after building his martial arts training business from the ground up. Dan’s become a master of building a subscriber base, sequencing emails, and sending the right messages to the right audience. Podcast show notes available here: https://www.smartpassiveincome.com/session159 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Apr 20151h 1min

SPI 158: How to Productize Your Service-Based Business

SPI 158: How to Productize Your Service-Based Business

#158: This episode is all about productizing your service-based business. With me this week is productization all-star Brian Casel, founder of Casjam.com. If you’re curious how to go about productizing your service, what service you should choose, or what’s worked for others, Brian has answers for you. He’s drawing on his own experience as a web developer to bring you advice for delegating, streamlining, and standardizing your service. Podcast show notes available here: https://www.smartpassiveincome.com/session158 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Apr 201548min

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