SPI 606: What Good Marketers REALLY Are

SPI 606: What Good Marketers REALLY Are

#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of these four steps today, and you’ll be able to apply this simple tactic to your products and services. Once you understand the objections you hear and you address them directly with facts and real-life stories from your audience, you’ll get clear yes or no decisions from potential customers. So listen in on today’s episode for some tasty tips that will take your sales to the next level! Show note and more at SmartPassiveIncome.com/session606.

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Episoder(999)

SPI 949: Superfans and the Future of SPI

SPI 949: Superfans and the Future of SPI

Hey, it's Pat here! Even before selling SPI, logging into Liz's community for an online event was absolutely eye-opening for me. The vibe in there was just something else. It blew me away! Immediately...

30 Sep 46min

How Do I Use Videos in My Newsletter?

How Do I Use Videos in My Newsletter?

AL #017 There's a fear among email marketers that adding videos to newsletters hurts deliverability. While there's some truth to that, we still have powerful workarounds at our disposal. If anything, ...

25 Sep 8min

SPI 948: The Best and Worst Reactions to the SPI Sale with Pat and Matt

SPI 948: The Best and Worst Reactions to the SPI Sale with Pat and Matt

#948 Big business moves are scary. Something like, say, taking over a brand synonymous with one of online entrepreneurship's greatest pioneers might seem risky. But here's the thing. Even if you never...

23 Sep 36min

Can I Launch My First Product with a Tiny Audience?

Can I Launch My First Product with a Tiny Audience?

AL #016 I'm always asked about how I launched my very first digital product when I was still living in an RV. In fact, I didn't even have an internet connection back then! So how the heck did a travel...

18 Sep 24min

SPI 947: The Advice Pat Gave Me Before Selling SPI

SPI 947: The Advice Pat Gave Me Before Selling SPI

#947 Following Pat over the years has influenced and reshaped my business in a big way. That's why today's episode is a special one! I'm sharing the top lessons that have stuck with me both as a follo...

16 Sep 36min

How Do I Attract My Ideal Audience?

How Do I Attract My Ideal Audience?

AL #015 Today's short and sweet session of AskLiz cuts straight to the point. That's because we can sometimes get stuck on problems that aren't actually problematic at all! April Roga, whose question ...

11 Sep 7min

SPI 946: A Look at the SPI Sale from a Numbers Perspective with Matt Gartland

SPI 946: A Look at the SPI Sale from a Numbers Perspective with Matt Gartland

#946 For a while, Smart Passive Income was synonymous with my name. Essentially, the whole business was built around the Pat Flynn personal brand. But now that I sold the company, it's interesting to ...

9 Sep 44min

How Do I Leave Instagram Without Losing My Audience?

How Do I Leave Instagram Without Losing My Audience?

AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering...

4 Sep 9min

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