SPI 613: The Business of Writing and Publishing Books with Azul Terronez

SPI 613: The Business of Writing and Publishing Books with Azul Terronez

#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just sharing information to inspiring and motivating people to take real action? My guest, Azul Terronez, teaches people how to do exactly that. He is the CEO of Authors Who Lead, where he and his team help leaders write and publish the kinds of books that take brands to the next level. In this episode, we discuss the book landscape today and the business behind it. We also look at Azul's incredible company and how he's removing himself as a bottleneck and allowing other coaches to teach his method. This is a great episode for you if you’re looking for strategies to elevate your brand and stand out. Show notes and more at SmartPassiveIncome.com/session613.

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Episoder(932)

SPI 911: The Master Guide to Instagram Growth with Brock Johnson

SPI 911: The Master Guide to Instagram Growth with Brock Johnson

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good ...

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SPI 910: My HOOKS Formula Will Fix Your Reach

SPI 910: My HOOKS Formula Will Fix Your Reach

#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth yo...

14 Jan 24min

SPI 909: Is Value-Based Content Dead?

SPI 909: Is Value-Based Content Dead?

#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anym...

7 Jan 21min

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

#908 Like me, thousands of people started online businesses after getting laid off in 2008. In fact, there were hundreds of us specifically teaching entrepreneurship around that time. But why am I one...

31 Des 202522min

SPI 907: Six Steps to Make 2026 Your Best Year Yet

SPI 907: Six Steps to Make 2026 Your Best Year Yet

#907 What do you want to achieve? Figuring this out in exact terms is part one of this six-step goal design session. If you follow me through this powerful exercise, you'll have a clear roadmap on how...

24 Des 202525min

SPI 906: Easy Rules for Crafting Challenges That Convert

SPI 906: Easy Rules for Crafting Challenges That Convert

#906 Quick wins and small steps create massive results. Still, how do we take that all-important first leap when faced with big projects? In this episode, I share why challenges stand out as one of th...

17 Des 202531min

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!

#905 Short-form video is dominating the internet. If you're sitting this one out and dismissing it as a passing trend, you're missing out on the easiest opportunity to generate views, build an audienc...

10 Des 202522min

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

SPI 904: The Hero Platform Strategy: How to Grow on Social Without Spreading Yourself Thin

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show ...

3 Des 202548min

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