SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcuts to great writing. So, how do we generate compelling stories and sales pages? There's no one better to answer this question for us than the godfather of modern copywriting himself, Ray Edwards. Ray is the author of How to Write Copy That Sells and Read This or Die. His expertise is priceless, and today, Ray delivers an absolute masterclass on marketing communication in the age of AI. You'll hear us explore his PASTOR framework to guide you through every step, from positioning your products to making sales and getting incredible testimonials. Listen in because Ray and I also share the most powerful ways to leverage tools like ChatGPT to take your marketing game to the next level fast! Show notes and more at SmartPassiveIncome.com/session773.

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Episoder(925)

SPI 865: Why I Really Wrote Lean Learning (And a Sample Reading from the Book)

SPI 865: Why I Really Wrote Lean Learning (And a Sample Reading from the Book)

#865 Do you have a stream of ideas you've never put into practice? Are you stuck consuming information and accumulating knowledge without ever taking action? That's where most of us are these days. Le...

9 Apr 202516min

SPI 864: From Content Chaos to Conversion Machine—The Approach Smart Creators Use

SPI 864: From Content Chaos to Conversion Machine—The Approach Smart Creators Use

#864 Most people get this wrong. In fact, I also missed this crucial content hack for years. When I finally figured it out, everything changed. How's that for a hook? If your posts, podcasts, videos, ...

2 Apr 202525min

SPI 863: Storytelling Framework for Creators

SPI 863: Storytelling Framework for Creators

#863 Are you struggling to stand out as a creator and entrepreneur? If you're dealing with this, it might be because you're falling into the information trap. You're sharing valuable knowledge but not...

26 Mar 202536min

SPI 862: The Easy Path to Start Making Money with John Hu

SPI 862: The Easy Path to Start Making Money with John Hu

#862 Beginner entrepreneurs often overcomplicate making money online. So much so that the complexity stops them from taking action. That doesn't have to be the norm, though. Tune in on today's episode...

19 Mar 202528min

SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

SPI 861: How to Make People See You as the Authority (Even If You’re Not Famous Yet)

#861 Not sure how to build authority in your niche? Listen in because today's episode is the definitive guide on becoming known, liked, and trusted. Most entrepreneurs get this wrong, so tune in to st...

12 Mar 202532min

SPI 860: Quick Experiments to Quit Your 9-To-5 Job with Anne-Laure Le Cunff

SPI 860: Quick Experiments to Quit Your 9-To-5 Job with Anne-Laure Le Cunff

#860 What would you invest your time and attention in if money were no object? Essentially, what would you do just for the sake of it? Developing this sense of taste, knowing what you like and don't l...

5 Mar 202538min

SPI 859: Listen to This Before Starting a Podcast (5 Things They Don’t Tell You)

SPI 859: Listen to This Before Starting a Podcast (5 Things They Don’t Tell You)

#859 If you're thinking about starting a podcast, you need to listen in on this episode. Today, I draw on my over fifteen years of experience in the space to give you my top five essential tips. You w...

26 Feb 202540min

SPI 858: Listen to this Before You Start a YouTube Channel (Should You Even Try?)

SPI 858: Listen to this Before You Start a YouTube Channel (Should You Even Try?)

#858 Every famous YouTuber started with zero subscribers. They all begin with imperfect videos and use their mistakes to learn and improve. So how do you grow a channel in 2025? Does it even make sens...

19 Feb 202527min

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