SPI 776: The Perfect Bonus Sandwich

SPI 776: The Perfect Bonus Sandwich

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should you avoid using any extras at all? How do you determine and market the total value of your offer? Join me to find out! Show notes and more at SmartPassiveIncome.com/session776.

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Episoder(932)

SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

#825 Having a narrow focus is a fantastic way to run a business! But what happens when you set your sights on more ambitious goals? This is what I'm discussing with ConvertKit CEO Nathan Barry today. ...

2 Okt 202439min

SPI 824: Quality or Quantity—Here’s What’s Working (Shorts Update)

SPI 824: Quality or Quantity—Here’s What’s Working (Shorts Update)

#824 I am shocked at the results of my Shorts experiment. It's only been two months, but I've already amassed over a hundred million views. That's just part of it, though. The big surprise is the mone...

27 Sep 202415min

SPI 823: Top Landing Page Dos and Don’ts with Martin Cris

SPI 823: Top Landing Page Dos and Don’ts with Martin Cris

#823 When someone's on your website, what are the best practices that convert them from visitor to buyer? If you want more newsletter subscribers, how do you design a landing page that gets the job do...

25 Sep 202436min

SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland

SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland

#822 Why do we let vanity numbers get in the way of making a meaningful impact? Instead of gathering a large audience, one of the most powerful things we can do is bring people together in small group...

20 Sep 202449min

SPI 821: How to Get Paid to Speak with Grant Baldwin

SPI 821: How to Get Paid to Speak with Grant Baldwin

#821 What does it take to start landing paid speaking gigs? If you don't have an extraordinary life story, how do you begin crafting your talks? Also, what are the steps to establish yourself as an au...

18 Sep 202439min

SPI 820: The Power of Gift-Wrapped Content

SPI 820: The Power of Gift-Wrapped Content

#820 As you're giving out your knowledge online, does the presentation around it reflect the value you're offering? This is important because the "gift wrapping" around your content can help you level...

13 Sep 202415min

SPI 819: The Future of Our Children—How Teens Win with Jon Acuff

SPI 819: The Future of Our Children—How Teens Win with Jon Acuff

#819 We talk a lot about resisting distractions, and for good reason. Training your focus is vital in entrepreneurship! That said, I know a lot of us have or want kids. Well, one of the best traits to...

11 Sep 202431min

SPI 818: I Tried Shorts (Again) for 30 Days, and It’s Working This Time

SPI 818: I Tried Shorts (Again) for 30 Days, and It’s Working This Time

#818 I did it this time. I finally cracked the code on Shorts and boiled my approach down to a simple formula. A month after starting from scratch, I'm only putting in fifteen minutes of work per day ...

6 Sep 202420min

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