SPI 776: The Perfect Bonus Sandwich

SPI 776: The Perfect Bonus Sandwich

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should you avoid using any extras at all? How do you determine and market the total value of your offer? Join me to find out! Show notes and more at SmartPassiveIncome.com/session776.

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Episoder(932)

SPI 769: New Job, New You with Barrett Brooks

SPI 769: New Job, New You with Barrett Brooks

#769 Very few people work the same job their whole lives anymore. Even so, many of us still perceive having to change careers as having failed. But what if a new role is actually an opportunity? This ...

20 Mar 202451min

SPI 768: Ditch the D Word—"Discounts"

SPI 768: Ditch the D Word—"Discounts"

#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to...

15 Mar 202413min

SPI 767: The Honest YouTube Journey with Aprilynne Alter

SPI 767: The Honest YouTube Journey with Aprilynne Alter

#767 The strategies we used to rely on for growth on YouTube aren't working anymore. So, what are up-and-coming creators doing to build an audience? Which tactics get you more views and subscribers ri...

13 Mar 202440min

SPI 766: How to Monetize Your Niche Podcast with Lauren Popish

SPI 766: How to Monetize Your Niche Podcast with Lauren Popish

#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand...

8 Mar 202421min

SPI 765: The Path to Success without Burnout with Cal Newport

SPI 765: The Path to Success without Burnout with Cal Newport

#765 How close are you to burnout right now? If you buy into modern hustle culture, overworking yourself at the expense of your health is inevitable. But is this the best way to produce great work? In...

6 Mar 202438min

SPI 764: How to Build Habits for Success with Julie DeLucca-Collins

SPI 764: How to Build Habits for Success with Julie DeLucca-Collins

#764 Relying on motivation and willpower alone is not a sustainable way to grow your business. Instead, try building small routines that move you toward your goals every day. But what is the anatomy o...

1 Mar 202425min

SPI 763: Optimizing Your Online Courses and Community with Ashley Gore

SPI 763: Optimizing Your Online Courses and Community with Ashley Gore

#763 Have you ever considered creating an online course? This episode's for you! Already have a course, but your completion rates are low or declining? This episode's for you. Are you curious about ho...

28 Feb 202439min

SPI 762: How to Create More Content with David Ziembicki

SPI 762: How to Create More Content with David Ziembicki

#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from this approach? David Ziembicki of the Expert Busines...

23 Feb 202422min

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