SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.

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Episoder(935)

SPI 780: 10x is Easier than 2x

SPI 780: 10x is Easier than 2x

#780 Many creators and entrepreneurs play it safe. Here's the thing, though. That's actually a dangerous mindset to have if you want to see your brand grow. So how do you take the kinds of risks that ...

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SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore

SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore

#779 Many creators struggle with finding and negotiating sponsorships. One of the problems is that they're often not aiming for win-win-win deals. For an effective partnership, the value proposition s...

24 Apr 202449min

SPI 778: Inside a Pat Flynn Coaching Call with Cassie Shawcross

SPI 778: Inside a Pat Flynn Coaching Call with Cassie Shawcross

#778 If growing your business were easy, what would it look like? This is a powerful question because many of us tend to overcomplicate things. So how do we build a brand without getting distracted by...

19 Apr 202426min

SPI 777: Making More Sales and Talking Funnels with Ben Harris from ClickFunnels

SPI 777: Making More Sales and Talking Funnels with Ben Harris from ClickFunnels

#777 How do we sell more of our products? Essentially, what are the top strategies to get new leads and convert them into customers? Also, which tactics have stopped working, and where do we invest ou...

17 Apr 202439min

SPI 776: The Perfect Bonus Sandwich

SPI 776: The Perfect Bonus Sandwich

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against...

12 Apr 202415min

SPI 775: What You Need to Know Before Creating Software For Your Audience

SPI 775: What You Need to Know Before Creating Software For Your Audience

#775 Selling a piece of software you've created and grown can be a massive windfall. But where do you start if you have an idea for a tool or service but can't write any code? What do you need to know...

10 Apr 202454min

SPI 774: If I Had $1000 and Started Over...

SPI 774: If I Had $1000 and Started Over...

#774 I get asked this all the time—if I were starting over with $1000 to invest in an online business, what would I do? And here's my answer—I would go offline. This always surprises people, but the a...

5 Apr 202413min

SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

SPI 773: How to Write GREAT Copy in Today's World with Ray Edwards

#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcu...

3 Apr 202450min

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