Australia’s most exciting fragrance brand WHO IS ELIJAH - from garage to global! Adam Bouris

🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.

Meet Adam Bouris - CEO, co-founder of WHO IS ELIJAH, and an Aussie guy who left school in Year 11 only to end up at the helm of one of Australia’s most exciting fragrance brands. How did he go from a classic startup in a garage to having scents on shelves across the globe? It’s all about his fierce competitive streak, willingness to put in the work, and a relentless ‘prove it’ mentality.

In this episode, Adam opens up about his wild journey. After starting multiple businesses in all different fields, we talk about all things capital raising, building the perfect team, and embracing the “get to market quickly, pivot even quicker” approach. He’s also sharing some of the golden advice he's picked up along the way - from sitting down with Gary Vee to picking apart Tai Lopez’s 67 steps for success.

From brutal operational costs to the joy of nailing your P/L, Adam doesn’t sugarcoat the pain, the sacrifice, or the tough truths you have to confront when building something real. Adam is here to tell you why being ruthless about the truth is just as important as staying passionate about the vision.

This episode is a blend of raw honesty, actionable insights, and a whole lot of inspiration for anyone who’s ready to hustle, just like he has.

Topics:

• Having that competitive streak

• Building up the people who can help you win

• Shiny light syndrome

• Gary Vee collaboration

• Capital raising & mistakes along the way

• With any product you’ll need to prove it solves a problem

• Where are you getting your feedback?

• Resilience, suffering and challenges gained through business

• Advice for understanding your P/L and paying attention to it

• Ruthlessly search for the truth

• Tackle the operational costs front on

• How to run a business alongside your wife

The “Chew the Fat” Series is part of Frank’s Journey to raise $1million dollars for charity by producing a cookbook called ‘Eat with Purpose’ which is for high performing people who are time poor, and health conscious. Tune in now on Spotify and Apple Podcasts for an open, unfiltered discussion. Subscribe today and start redefining your path to success.

Follow my journey:

• Instagram: ⁠frankgreeff_ ⁠
• Youtube: ⁠@Frankgreeff