The Dark Side of GTINs: How They Can Harm Your Business
GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, Jo...
30 Jan 202311min
Boost Sales With These Google Shopping Feed Optimization Tips
In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads ...
28 Jan 202322min
Learn About GTINs for Google Ads With Shane Morris of GS1 US
Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane M...
26 Jan 202324min
Click-through Rate (CTR) Explained: Your Quickstart Guide to Google Ads
Are you tired of low-performing Google Ads campaigns? Boost your return on investment by understanding your Click-through Rate (CTR). In this episode, you'll learn the following:- What CTR is and why ...
24 Jan 20236min
Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Are you trying to decide between running Google Ads or Facebook Ads for your business? It can be tough to know which platform is the best fit for your needs. But Regina is here to help!Regina Bellows,...
23 Jan 202315min
Expert Tips for Managing Campaign Overlap in Google Ads | Google Ads Basics Part 4
In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads ...
22 Jan 202320min
Setting Campaign Goals and ROAS | Google Ads Basics Part 3
Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.Setting goals is ess...
18 Jan 202313min
Guide to Creating Google Ads Seasonality Adjustments
Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales.Listen to this episode as our D...
16 Jan 202311min
