Why You Should Not Rely on In-App Metrics

Why You Should Not Rely on In-App Metrics

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.

Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.


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💸 How to Run Advantage+ Shopping Campaigns for Success:

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🔥 Measure Your Campaign Success Beyond ROAS:

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💰 Why Meta Ads Is Critical for Increasing Google Ads Success:

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Episoder(505)

eCommerce Success with Demographic-Focused Creatives

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Meta Ads Automation Problem: When Algorithms Fail Your Strategy

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Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives ov...

20 Aug 20255min

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