Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales
The CMO Podcast16 Okt 2024

Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben’s Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg’s spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain.

Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(418)

Heidi Cooley (Crocs) | Come As You Are

Heidi Cooley (Crocs) | Come As You Are

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1...

20 Okt 202156min

Brian Rowley (Panasonic) | The Long Game

Brian Rowley (Panasonic) | The Long Game

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be...

13 Okt 202156min

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many mor...

6 Okt 202154min

Kim Caldbeck (Coursera) | Scaling Learners

Kim Caldbeck (Coursera) | Scaling Learners

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been...

29 Sep 20211h 1min

Deena Bahri (StockX) | Make Listening a Strength

Deena Bahri (StockX) | Make Listening a Strength

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valu...

22 Sep 202151min

Michael Smith (NPR) | Legacy Brands Don't Build Themselves

Michael Smith (NPR) | Legacy Brands Don't Build Themselves

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Mi...

15 Sep 202148min

Office Hours | Advertising in a Cookieless World

Office Hours | Advertising in a Cookieless World

In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your qu...

8 Sep 202150min

Coming on Wednesday - Office Hours!

Coming on Wednesday - Office Hours!

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the...

2 Sep 20211min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
utbytte
rss-markedspuls-2
liberal-halvtime
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-pa-konto
lederpodden
rss-fa-makro
rss-investering-gjort-enkelt
rss-politisk-preik