#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send us Fan Mail When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple award...

Episoder(521)

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

Send us Fan Mail In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to emp...

5 Jun 202522min

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

Send us Fan Mail In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solut...

3 Jun 202521min

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

Send us Fan Mail For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, st...

29 Mai 202532min

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us Fan Mail As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court i...

22 Mai 202528min

#445: Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

#445: Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

Send us Fan Mail In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed disc...

20 Mai 202520min

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

#444: Leaders in Customer Loyalty: Brand Stories | Fleet Feet's Milestone Moment: How a Community-First Retailer Is Elevating Loyalty for the Long Run 

Send us Fan Mail Health and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mob...

15 Mai 202522min

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

#443: Petro-Canada Driving Loyalty Through Purpose, Partnerships, and Personalization

Send us Fan Mail In a highly competitive and commoditized fuel retail landscape, Petro-Canada, a Suncor business, is refining what customer loyalty looks like. Celebrating 50 years of serving Canadian...

8 Mai 202524min

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

#442: Leaders in Customer Loyalty Industry Voices: Maritz’s Mary Luckey on Reward Strategy, Personalization, and the Future of Loyalty

Send us Fan Mail For brands aiming to deepen engagement and create meaningful loyalty experiences, the traditional "earn and burn" model is no longer enough. In today’s Industry Voices, Mary Luckey, R...

6 Mai 202521min

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