#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards at ...

Episoder(510)

Susan Frech, Co-Founder and CEO, Social Media Link

Susan Frech, Co-Founder and CEO, Social Media Link

Send a text In this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand lo...

1 Jun 202015min

Christian Selchau-Hansen, CEO, Formation

Christian Selchau-Hansen, CEO, Formation

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and...

1 Jun 202022min

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Rick Boubelik, Senior Director Loyalty Marketing, Epsilon

Send a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences an...

1 Jun 202013min

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Guy Cierzan, Managing Partner, Loyalty, ICF Next

Send a text In this Loyalty360 Thought Leadership video, we sit down with Guy Cierzan, Managing Partner, Loyalty of ICF Next. Our discussion with Guy includes information on his role, customer loyalty...

28 Mai 202022min

Len Covello, Chief Technology Officer, Engage People

Len Covello, Chief Technology Officer, Engage People

Send a text What if, as a brand, you could tap into the loyalty currency in your customers’ pockets? What if you could add use of that currency to your best customers’ journeys? What if you could give...

28 Mai 202010min

Lukasz Sloniewski, Consulting Director, Comarch

Lukasz Sloniewski, Consulting Director, Comarch

Send a text Loyalty360 CEO Mark Johnson speaks with Comarch's Lukasz Sloniewski about technology and how Comarch drives unique experiences and engagement within the world of loyalty.

28 Mai 202025min

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