Powerboat Talk3 Apr 2024

Episode 41 - AutoMeter Product's Director of Instrumentation Sales Mike Lovro

Mike Lovro is the Director of Instrumentation Sales for AutoMeter Products, one of the few companies that manufactures performance marine instrumentation. Lovro has been with Autometer for 21 years and is in line to become the company's longest standing employee when he reaches the end of his tenure.

In our conversation, we talk about some of the things that make marine gauges unique. We also discuss the history behind some of AutoMeter's marine gauges including GPS speedos and stepper motor instruments.

Founded by Vern Westberg in 1957 and based in Sycamore, IL, AutoMeter has developed many industry-leading products during their 60+ year history. In 2002, AutoMeter was acquired by a private equity firm, the Harbour Group and has changed hands since. Lovro talks about the adjustments and changes with corporate ownership but the company continues to embrace the family feel that its founders established.

In addition to the more commonly known AutoMeter High Performance division focused on performance and racing automotive instrumentation and electronics, AutoMeter also includes divisions in OEM, motorcycle, test equipment, and of course, marine. Autometer also owns Spek-Pro gauges, Stack, Ltd. instrumentation and Dedenbear drag racing products

You can visit AutoMeter online @ www.autometer.com

You can follow AutoMeter Products on Instagram @autometerproducts and on Facebook @Autometer Products, Inc.

Visit our website at www.powerboattalk.com

View the video for this episode: www.youtube.com/@powerboat_talk

Contact me: powerboattalk@gmail.com

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