Creating a Low-Effort Experience To Optimize Loyalty

On this episode, Amelia welcomes Matt Dixon, Founding Partner of DCM Insights and Chief Research and Innovation Officer for the Austin-based AI venture at Tethr.

Matt discusses:

- His background as a customer experience researcher which spans 25 years.

- The ways organizations can deliver experiences that increase customer loyalty.

- His surprising findings that customers whose expectations were exceeded were no more loyal than those whose expectations were simply met.

- How companies can mitigate disloyalty by reducing the number of sources of customer effort.

- How a simple, intuitive, streamlined customer experience creates a low-effort company.

- Empowering agents with control and authority to solve problems.

- The importance of investments in the latest technology for a low-effort customer experience.

- The amount of low-hanging fruit that can be improved upon by updating policies and procedures.

This podcast is brought to you by NICE, the world’s leading cloud CX platform. Go to nice.com to learn more about our innovative, comprehensive, end-to-end CX solutions. That’s nice.com

#CXO #CX #ContactCentre #CustomerService #CustomerExperience

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