On Business Coach Red Flags: Predatory Practices and Bad Marketing (with Filip Sardi)

Raise your hand if you feel like you’ve been around some “scammy” business coaches. You see red flags all over their social media profile, you have seen them gaslight some of their clients, and like an occasional shooting star, you see some of their posts don’t make sense. (Surprise! They are lying.)

Though there are a TON of wonderful, qualified, good-intention business coaches around, it’s sad to see some very talented grifters join the space. In this podcast episode, I sit with Filipi Sardi, an online entrepreneur from Croatia who has worked with both good and bad coaches, and proceeds to serve this industry by supporting coaches who actually care about the people they serve.

You’ve seen it all… but we’re still here to break it down for ya. Check out some highlights:

• Dangerous coaching advice.. Like “fake it til you make it”, and “you only need to be one step ahead”
• Outright lying, photoshopped screenshots and wild oversimplifications just to show off a different lifestyle (Bonus: remember all the coaches who say they CAN retire now or are retiring soon? After 5 years they’re still on the same grift!)
• Repackaging and selling the same old videos over and over, covering up with shiny marketing
• Wrongfully taking credit over past results of clients, using privilege for achieving “wins”
• Predatory upselling and cross selling, bulletproof refund policies, advertising “access” to a coach but only get their VAs, overselling containers, and coaches dropping their enthusiasm after you’ve purchased

Oh, this is one juicy episode. And if you know a coach or someone who is thinking about hiring a business coach, definitely share this episode with them. They will thank you later.

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Fili Sardi runs CoachinFlow.com, a global consultancy where he empowers coaches and online entrepreneurs to uplevel their business by delivering exceptional client experience, which, in turn, improves their client lifetime customer value.

Check out his work at CoachInFlow.com or follow him on Linkedin: https://www.linkedin.com/in/sardifilip/