Ep. 2: What Kind of Content Actually Ranks on Google?

Ep. 2: What Kind of Content Actually Ranks on Google?

Marketers, entrepreneurs, and copywriters alike are in a love-hate relationship with Google. One one hand, we’re constantly cursing them for their ever-changing algorithms, and on the other hand, we really want Google to like us. If you’re planning content for your clients or you’re an entrepreneur going the DIY route, understanding what Google is really looking for will help you scale the ranks of search engines this year.



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Episoder(46)

Ep. 46: 27 Skills Every Copywriter NEEDS to Succeed

Ep. 46: 27 Skills Every Copywriter NEEDS to Succeed

(And we're back!) These are the top 27 skills you need to become the most successful copywriter you can be.

30 Okt 202527min

Ep. 45: This is What NEEDS to Go in Your Copywriting Brief

Ep. 45: This is What NEEDS to Go in Your Copywriting Brief

Clients throwing work at you is great. Clients throwing work at you without any kind of guidelines or instructions is one of the most stressful experiences you can have as a copywriter. Let's talk abo...

12 Jul 202311min

Ep. 44: Not Using AI? Time For Your Prices to SKYROCKET (for real)

Ep. 44: Not Using AI? Time For Your Prices to SKYROCKET (for real)

As a copywriter or content writer, your skills are more valuable now than ever before, and generative AI is truly putting the importance of writers center stage. If you’re on the receiving end of the ...

3 Jul 202311min

Ep. 43: How to Score Low-Hanging Fruit Keywords (and why you should!)

Ep. 43: How to Score Low-Hanging Fruit Keywords (and why you should!)

Low keyword difficulty, high search volume keywords with SERP features are a goldmine for your SEO and can help you build the foundation for a massively successful content strategy. Download "THE CIR...

30 Jun 202312min

Ep. 42: An Introduction to "Microcopy."

Ep. 42: An Introduction to "Microcopy."

Effective copywriting goes FAR beyond resonating statements and doing deep, deep, deep on pain points. As they say, the difference hides in the details. And in copywriting, the details are in your mic...

4 Mar 20237min

Ep. 41: AI Copywriting Will be Catastrophic ...but NOT for the Reasons You Think

Ep. 41: AI Copywriting Will be Catastrophic ...but NOT for the Reasons You Think

As an agency owner, I’m not worried about AI copywriting. At all. And if you’re a good copywriter, you shouldn't be, either. Businesses using them on the other hand? Well…it could go one of two ways. ...

13 Feb 20237min

Ep. 40: Digital Nomad: 5 Tips for Copywriters Living the #Vanlife

Ep. 40: Digital Nomad: 5 Tips for Copywriters Living the #Vanlife

If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons of copywriting courses so that you’re ready to make an ...

30 Jan 20237min

Ep. 39: Copywriters: You Need to Upsell THIS Page to Your Clients

Ep. 39: Copywriters: You Need to Upsell THIS Page to Your Clients

Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a cop...

23 Jan 20238min

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