EP 3: 7 Things You're Doing Wrong in Your Cold Pitching

EP 3: 7 Things You're Doing Wrong in Your Cold Pitching

There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream copywriting courses.

They all come to me with a similar problem: they’re not getting the clients they want, and they’re all sending cold pitches.

I’m not one to come out and bash someone else’s copywriting course, but the problem is this: if you’ve taken a popular copywriting course, spent upwards of thousands of dollars, and you’re seeing minimal returns, I’m not ok with that.

The thing is, many of these copywriting courses are teaching a very outdated way to send cold pitches, and these communications are getting deleted before the recipient even gets halfway through the email.

While cold pitching can absolutely work, there’s a way to do it–and a way to not do it.

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Episoder(46)

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Ep. 42: An Introduction to "Microcopy."

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