Let's Talk Copy | Copywriting Podcast16 Apr 2022

Ep.7: Copywriting Business Starting to Boom? THIS Should Be Your First Hire.

So, you’re not only getting copywriting clients, your business is starting to thrive. You’re profitable, you’re getting referrals, and people are starting to reach out to you directly instead of you spending outrageous amounts of time cold-calling. Your calendar is starting to fill up!

Congratulations, your copywriting business is hitting its stride.

But, are you prepared to maintain that momentum?

If you’re hit with a wave of new clients, how sure are you that you can handle taking on the work? Remember: scaling your copywriting business is about more than just raising your prices

If your business is starting to boom, it’s time to start thinking about your first hire.

Your first instinct might be to hire another writer or an editor to take some of the work off your plate. And while those are great hires when your business is actually ready for it, they shouldn’t be your first hires, and I’ll tell you why:

During a growth period, the last thing you want to do is to have to spend hours upon hours sourcing, vetting, onboarding, and training the right talent. Even if you hire another excellent copywriter to help you, you’ll end up spending more time reviewing work, re-editing to your liking, and re-writing than you can logistically handle during a wave of growth in your business.

Wait to hire other writers or editors until you’re properly set up to do so.

So let’s talk about who your first hire should actually be.

CONNECT WITH ME!

INSTAGRAM: @LETSTALKCOPY

EMAIL: HELLO@LIZSLYMAN.COM

WEBSITE: LIZSLYMAN.COM

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