CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture
Grit29 Jun 2020

CRO Obsidian Security, Bob Kruse: Building a Winning Sales Culture

In this episode of Go to Market Grit, Obsidian Security CRO and sales veteran Bob Kruse shares his thoughts on culture, and how it impacts sales teams. Bob and Joubin discuss why having a strong culture is critical in sales, as well as the benefits of deploying a multifaceted channel program.


In this episode of Go to Market Grit, we cover:

  • Why having a strong culture on your sales team can serve as a competitive advantage — and why it needs to be treated as a top-down initiative.
  • Why it’s important to prioritize transparency, integrity, trust, and authenticity in sales.
  • Viewing sales as a team sport — and why reps need to work together as a single unit.
  • How inclusivity, and bringing different types of employees into the sales process like engineers can be beneficial to the company and help to achieve common goals.
  • Tips for improving your odds of success when hiring, such as being completely comfortable with prospects and prioritizing referrals and recommendations.
  • Tips for keeping sales teams motivated, yet working hard and in touch with reality — and why complacency is death.
  • Bob’s thoughts on the channel — including how it’s changed due to SaaS, and how a multi-faceted channel program can help sales teams expand and grow, and open new doors.



Links

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(286)

What It Takes to Build a Generational Company | Anduril’s Trae Stephens

What It Takes to Build a Generational Company | Anduril’s Trae Stephens

Founder quality becomes more important as startups become easier to build.Trae Stephens, co-founder of Anduril and partner at Founders Fund, has spent years backing founders with strong conviction, in...

18 Mai 56min

How AIG Is Reinventing Insurance With AI | Peter Zaffino

How AIG Is Reinventing Insurance With AI | Peter Zaffino

What does it take to run a company where the business is risk itself?In conversation with Joubin Mirzadegan, Peter Zaffino shares what the role demands at AIG, including high stakes decisions, constan...

4 Mai 56min

From Airbnb to Linear: How Karri Saarinen Redefined Product Design

From Airbnb to Linear: How Karri Saarinen Redefined Product Design

In a market that hadn’t changed in decades, Linear didn’t win by being faster. They won by being more thoughtful.Karri Saarinen helped shape design at Airbnb and Coinbase before building Linear around...

20 Apr 1h 17min

How Kevin Mandia Built the Most Trusted Name in Cybersecurity

How Kevin Mandia Built the Most Trusted Name in Cybersecurity

What does security look like when attackers use AI better than you do?Armadin recently raised $200M to build for the “attacker of the future,” where attacks are autonomous and harder to contain.On the...

6 Apr 1h 2min

The Silicon Valley Insider In The Pentagon | DoW Emil Michael

The Silicon Valley Insider In The Pentagon | DoW Emil Michael

Emil Michael went from scaling Uber across 600 cities to rewiring the world's largest military.In the midst of the Pentagon-Silicon Valley debate, the now U.S. Under Secretary of Defense for Research ...

23 Mar 40min

How Sierra Is Pulling Ahead in the AI Race | Co-founder Bret Taylor

How Sierra Is Pulling Ahead in the AI Race | Co-founder Bret Taylor

Few founders have seen Silicon Valley from every seat at the table.After co-creating Google Maps at Google, serving as CTO at Facebook, and later as co-CEO of Salesforce, Bret Taylor is now building A...

9 Mar 1h 12min

The AI Era of Cybercrime: How Malwarebytes Is Evolving Its Security Stack | Marcin Kleczynski

The AI Era of Cybercrime: How Malwarebytes Is Evolving Its Security Stack | Marcin Kleczynski

What began as a 14 year old fixing infected computers became Malwarebytes, an 800 person cybersecurity company trusted by millions of customers.On Grit, Marcin Kleczynski joins Joubin Mirzadegan to ex...

23 Feb 1h 3min

The Truth Behind Automation Claims in Customer Support | Cresta CEO Ping Wu

The Truth Behind Automation Claims in Customer Support | Cresta CEO Ping Wu

Can you scale customer support without burning out agents or frustrating customers?Ping Wu shares how Cresta combines AI and human intelligence into a single system that scales sustainably for compani...

9 Feb 43min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
pengesnakk
utbytte
morgenkaffen-med-finansavisen
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
lederpodden
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
rss-fa-makro