CRO Box, Mark Wayland: Forging Positive Sales Cultures
Grit19 Apr 2021

CRO Box, Mark Wayland: Forging Positive Sales Cultures

As Chief Revenue Officer of cloud content management and file sharing company Box, Mark Wayland and his team have taken on a “land, adopt, and expand” business model to attract new buyers across various industries and locations.



This strategy seems to be paying off — according to Box, 68% of the Fortune 500 currently use the SaaS company’s products.



On today’s episode of Go To Market Grit, Joubin and Mark talk more about Box’s go-to-market strategy, as well as the importance of learning from failure.



In this episode, we cover:

  • The importance for a sales leader to hone sales operation and strategy skills. (3:01)
  • How sales has changed as technology evolves. (9:37)
  • How Box is changing how people work through cloud content management — and why sales leaders should focus on forging a positive workplace culture. (18:25)
  • Selling across segments: Box's go-to-market strategy. (24:29)
  • Why Box aspires to be a ‘trusted advisor’ to enterprise businesses. (27:16)
  • How remote work during the COVID-19 pandemic has made it more difficult for Mark to make personal connections with his sales team. (31:27)
  • 'You have to fail a lot in order to succeed': How Mark defines grit. (33:58)
  • 'Land, adopt, and expand': Box's future plans for growth. (43:03)

Links:

Episoder(281)

Building High-Impact Sales Teams | Dan Lee and Nooks

Building High-Impact Sales Teams | Dan Lee and Nooks

Even with AI, sales still comes down to human connection. This week on Grit, Dan Lee shares how Nooks automates busywork like research and dialing for thousands of sales teams, letting reps focus on t...

18 Aug 202558min

Shishir Mehrotra on Building Tools Creators Love

Shishir Mehrotra on Building Tools Creators Love

What if your tools shared context like your team does?This week on Grit, Shishir Mehrotra shares how the Coda and Grammarly collaboration unlocks context as a “superpower,” reflects on his early days ...

11 Aug 20251h 29min

How Notion Reimagined Productivity Tools | Ivan Zhao

How Notion Reimagined Productivity Tools | Ivan Zhao

Ivan Zhao joins Joubin Mirzadegan on Grit to break down how the company’s minimalist design became a strategic edge in a world overwhelmed by bloated software. He shares why the AI agent still hasn’t ...

4 Aug 20251h 28min

The Travel Giant Built on Billions of Reviews | Steve Kaufer on TripAdvisor

The Travel Giant Built on Billions of Reviews | Steve Kaufer on TripAdvisor

How did Tripadvisor become every traveler’s starting point?Steve Kaufer joins Joubin Mirzadegan on Grit to break down how Tripadvisor became the internet’s trusted travel companion, built on over a bi...

28 Jul 20251h 12min

The Expert Network Behind Handshake AI’s Model Training w/ Garrett Lord & Mamoon Hamid

The Expert Network Behind Handshake AI’s Model Training w/ Garrett Lord & Mamoon Hamid

Guests: Garrett Lord, co-founder and CEO of Handshake; and Mamoon Hamid, partner at Kleiner Perkins.Handshake set out to democratize career opportunity. In the process, it unlocked something more: a h...

21 Jul 20251h 2min

How Plaid Turned a Failed $5.3B Deal with Visa into Momentum | Zach Perret (Plaid)

How Plaid Turned a Failed $5.3B Deal with Visa into Momentum | Zach Perret (Plaid)

Zach Perret saw a fintech explosion coming—and built the rails before it arrived.On this week’s Grit, the Plaid co-founder and CEO retraces his path from building tools for developers to linking the w...

14 Jul 20251h 4min

Episode 250: AI Special Featuring Sierra, Harvey, Windsurf & More

Episode 250: AI Special Featuring Sierra, Harvey, Windsurf & More

Six leaders from across tech — from SaaS and semis to law and logistics — come together for our 250th episode milestone in this very special AI recap, where we unpack how new advances are transforming...

7 Jul 202554min

How Imprint Is Reinventing Credit Cards for Modern Brands | Daragh Murphy

How Imprint Is Reinventing Credit Cards for Modern Brands | Daragh Murphy

Daragh Murphy is giving brands their own credit-card platform—no legacy bank required.On this week’s Grit, the Imprint co-founder and CEO traces the leap from being a junior lawyer to closing nine-fig...

30 Jun 202555min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
pengesnakk
lederpodden
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederskap-nhhs-podkast-om-ledelse
rss-politisk-preik
rss-markedspuls-2