CRO Thrive, Renu Gupta: Building Positive Personal and Professional Habits
Grit19 Jul 2021

CRO Thrive, Renu Gupta: Building Positive Personal and Professional Habits

Take one look at Renu Gupta’s resume and it’s immediately clear that she is a talented — and successful — sales leader.



With experience at companies such as Google, Dropbox and Slack, Renu has led large sales teams and produced results. Now, Renu serves as Vice President of Sales at Thrive Global, a company founded by CEO Arianna Huffington, that seeks to end workplace burnout with behavior change technology.



On this episode of Go to Market Grit, Joubin and Renu discuss personal and professional habits, the importance for sales reps to practice “proactive communication,” and Thrive Global’s lead generation strategy.



In this episode, we cover:

  • What Renu's one-year tenure as an account executive at Google taught her about different styles of management. (4:04)
  • Why Renu was apprehensive about transitioning from an individual contributor to a manager at Dropbox — and why she hasn't looked back since. (7:06)
  • Thrive Global: How Renu's current company is helping businesses empower employees to build positive life habits and reduce burnout through technology. (9:16)
  • Personal and professional habits: The habits Renu never misses — and the lessons about hard work and gratitude she teaches her children. (16:03)
  • 'We're all human': The aspirational habit Renu has that she often breaks — and how she works to make up for it. (20:32)
  • Why 'proactive communication' is a common habit among successful sales reps. (23:35)
  • 'Multi-year enterprise-wide deals': Thrive Global's B2B sales strategy. (26:53)
  • ‘Brand recognition’: How Thrive Global generates sales leads through referrals. (32:35)
  • The recruiting benefits of having a powerful mission. (35:30)
  • What the word grit means to Renu. (38:45)


Guest: Renu Gupta, VP of Sales at Thrive Global


Links:

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