CBO Duolingo, Bob Meese: Carrying Culture Through Language
Grit29 Nov 2021

CBO Duolingo, Bob Meese: Carrying Culture Through Language

Language is without doubt the single most valuable tool we use, and in its use, it ironically builds barriers. Fortunately in recent years with the rise of companies like Duolingo, those barriers are becoming more opaque. In this episode, Bob Meese, Chief Business Officer at Duolingo, joins the show to discuss all the innovative ways that Duolingo is making language learning a more feasible aspect of our lives.


Bob started at Google with a solid 8-year stretch that served as a proving ground for his own professional philosophy. An integral component of that philosophy is to be employee-centric in his vision and execution. In his move to Duolingo, Bob carried that thinking forward. Firmly established at Duolingo, Bob shares with us the impact that the company has on their customers, and even with his own family— namely in making language learning just plain fun. Bob also explores the importance of language, and how Duolingo is striking a firm balance between creating revenue and profit while providing such an altruistic product.


In this episode, we cover:

  • A quick look at Bob’s time at Google - and how his philosophy on professional inertia played into his decision to move on to Duolingo. (02:47)
  • Why Bob encourages his star employees to shine, even if it results in their decision to seek opportunities beyond their role and the company. (07:28)
  • A risk worth taking: The journey that led Bob and his family back to Pittsburgh to begin his career at Duolingo. (10:57)
  • An overview of Duolingo including current stats, its evolution, and what is on the horizon. (16:20)
  • A discussion about the monetization of Duolingo, what the company looked like when Bob joined as CRO, and how Duolingo established its identity. (22:51)
  • Bob reflects on his experience with changing company culture - and shares why he would do it all over again as he looks back on his years at Duolingo. (35:14)
  • Duolingo’s revenue growth, the timing of the IPO, and why operating as a private company still works after recently going public. (41:05)
  • Joubin and Bob discuss the impact of language and how it is a core part of human identity - and why Duolingo strives to make learning languages more accessible. (47:28)


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