CMO Square, Lauren Weinberg: Self-made boss
Grit9 Mai 2022

CMO Square, Lauren Weinberg: Self-made boss

As the CMO for Square, Lauren Weinberg spends a lot of her time talking to new and inexperienced small business owners — and she knows that each of them has wisdom that the others could benefit from. So, Lauren and her former colleague Jackie Reses wrote a book pooling all that wisdom into one place, Self-Made Boss: Advice, Hacks, and Lessons From Small Business Owners


In this episode, Lauren and Joubin discuss why Lauren never leaves home without sneakers post-9/11; how she maintains discipline in her schedule, and how her priorities have changed over the years; how Lauren overcame three back-to-back challenges in her personal life; why she took a job at Square — after initially turning them down; and the importance of competition for any business.


In this episode, we cover:

  • Weekend date nights and the best restaurants in New York City (10:04)
  • How Lauren creates her own time and recharges (15:15)
  • Moving to California to work at Yahoo, and finding a new community (19:32)
  • “The worst year of my life” and going into “survival mode” (22:52)
  • The difference between Square and its newly re-christened parent company, Block (30:22)
  • Why our culture is galvanized by small business stories (36:05)
  • What inspired Lauren and Jackie to write “Self-Made Boss,” and the surprising parts of publishing a book (39:52)
  • Why Lauren includes sad or funny personal stories in every marketing email (42:26)
  • Square’s secret superpower in the company’s early days (49:27)
  • The planning “manifesto” Lauren sent to Square’s executive team shortly after joining (53:31)
  • How Square “earns the right” to show up for social causes (56:50)

Links:

Episoder(282)

VP of Global Professional Services at PayPal, Marcy Campbell: Risk and Reward: Creating Successful Sales Organizations

VP of Global Professional Services at PayPal, Marcy Campbell: Risk and Reward: Creating Successful Sales Organizations

Marcy Campbell knows a thing or two about taking risks. Over her almost 40 years in business, Marcy’s worked at 11 different startups — building several sales organizations from the ground up.Now, as ...

10 Mai 202146min

CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure

CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure

In 2008, when Ryan Longfield took a contracted account executive position at LinkedIn without any prior sales experience, he knew he had to be “all-in.” “‘I’ll sleep under my desk if I have to,’” Ryan...

3 Mai 202153min

CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams

CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams

When it comes to building startups from the ground-up, Brendon Cassidy knows it all: Having held some of the first sales leadership roles at LinkedIn, Echosign, and Talkdesk, Brendon helped position e...

26 Apr 202150min

CRO Box, Mark Wayland: Forging Positive Sales Cultures

CRO Box, Mark Wayland: Forging Positive Sales Cultures

As Chief Revenue Officer of cloud content management and file sharing company Box, Mark Wayland and his team have taken on a “land, adopt, and expand” business model to attract new buyers across vario...

19 Apr 202149min

VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market

VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market

Impossible Foods has a mission to eliminate the use of animals in the food system by 2035. With the growing success of the company’s plant-based meat products, such as the Impossible Burger, this visi...

12 Apr 202147min

CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy

CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy

Just take it from website security industry executive Chris Merritt — the internet was not designed with security and performance in mind. As President of Field Operations and CRO of Cloudlflare, Chri...

5 Apr 202152min

SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader

SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader

After 18+ years working in multiple high-level sales positions at Salesforce, Mike Wolff knows what makes a good leader. On this week’s episode of Go To Market Grit, Mike and Joubin talk about the lea...

29 Mar 202150min

CSO Relativity, Peter Kim: The Values of a People-Centric Leader

CSO Relativity, Peter Kim: The Values of a People-Centric Leader

Leadership is in Peter Kim’s DNA. Since he got his first management job running a Subway on the weekends when he was 14-years-old, Peter has built successful sales teams at companies such as LinkedIn ...

22 Mar 202147min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
pengesnakk
utbytte
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
liberal-halvtime
rss-politisk-preik
lederpodden
okonomiamatorene
stormkast-med-valebrokk-stordalen
rss-markedspuls-2