350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok. Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”. In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

Episoder(588)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...

9 Nov 201631min

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

116: How Eskil Nordhaug Raised $123,000 to Change Mobile Video (Crowdfunding Series Part 1)

The problem Eskil Nordhaug wanted to solve for people was simple. Videos taken with smartphones or small cameras are notoriously shaky. So he simply looked at the needs. He asked himself what it would...

2 Nov 201647min

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com

There's a common thread in a lot of entrepreneurs' stories: They were facing a problem, couldn't find the solution they were looking for, so went ahead and built it themselves. That's exactly what Der...

26 Okt 201659min

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

114: What it Takes to Build America's Largest Wine Brand (Barefoot Wine) with Michael Houlihan & Bonnie Harvey

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d'oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit th...

19 Okt 20161h

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

113: Learn How to Build the Largest Car Company in The World with Robin Chase of Zipcar

When Zipcar first started it was nothing more than a green Volkswagen beetle named "Betsy." It was parked outside of Robin Chase's house and the key was hidden underneath a pillow on her porch. Inside...

12 Okt 201635min

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

112: The Crazy Origin Story of Couchsurfing.com with Casey Fenton

Casey Fenton, like many of us in our 20s, wasn't entirely sure where he would go in life. Growing up in a small town in Maine, he started to think about this entire world that existed beyond the borde...

5 Okt 201648min

111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage

111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage

For most entrepreneurs, the real test isn't whether or not you can grow a successful business, but how well you can bounce back from failure. For some, this will prove to be too much and they'll hang ...

29 Sep 20161h

110: The Secret to Creating & Mastering Content at Scale with Sujan Patel of ContentMarketer.io

110: The Secret to Creating & Mastering Content at Scale with Sujan Patel of ContentMarketer.io

Every morning of every day, Sujan Patel starts his day by getting out all of his creative energy onto paper. The process is relatively simple. He starts by recording himself talking about whatever top...

21 Sep 201652min

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