The Sunday Read: ‘The Beauty of 78.5 Million Followers’
The Daily4 Apr 2021

The Sunday Read: ‘The Beauty of 78.5 Million Followers’

During the pandemic, cheerleader-ish girls performing slithery hip-hop dances to rap music on TikTok has been the height of entertainment — enjoyed both genuinely and for laughs.

Addison Rae, one such TikToker, is the second-most-popular human being on the platform, having amassed a following larger than the population of the United Kingdom.

In seeking to monetize this popularity, she has followed a path forged by many social media stars and A-list celebrities like Rihanna and Kylie Jenner: She has started her own beauty brand.

On today’s Sunday Read, a look at how beauty has entered a phase of total pop-culture domination and how influencers are changing the way the sell works by mining the intimate relationships they have with their fans.

This story was written by Vanessa Grigoriadis and recorded by Audm. To hear more audio stories from publishers like The New York Times, download Audm for iPhone or Android.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.


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Episoder(2811)

Wednesday, July 12, 2017

Wednesday, July 12, 2017

The Times obtains Donald Trump Jr.’s emails about an offer of help from the Russian government. “I love it,” he wrote. The story behind the story, and what we mean when we talk about “collusion.” And ...

12 Jul 201723min

Tuesday, July 11, 2017

Tuesday, July 11, 2017

A music producer. A lawyer from Moscow. The Miss Universe pageant. And now: the promise of help from the Russian government. We connect the dots on Donald Trump Jr.’s communications last summer. And w...

11 Jul 201722min

Monday, July 10, 2017

Monday, July 10, 2017

What we know about a newly revealed meeting between Donald Trump Jr. and a Russian lawyer. Plus, the view from the ground in the Iraqi city of Mosul. Guests: Adam Goldman, one of the reporters behind ...

10 Jul 201719min

Friday, July 7, 2017

Friday, July 7, 2017

Donald J. Trump’s life and career have been defined by his legal battles. But what will they mean for his presidency? Guest: Jonathan Mahler, staff writer for The New York Times Magazine; Jay Goldberg...

7 Jul 201721min

Thursday, July 6, 2017

Thursday, July 6, 2017

North Korea’s test of a missile that could potentially strike Alaska has crossed a line, and underscores a dilemma for President Trump and his national security team. Also, how the battle over health ...

6 Jul 201720min

Wednesday, July 5, 2017

Wednesday, July 5, 2017

When Medicaid was created in 1965, it was barely discussed. But now it’s so big — and so popular — that a proposal to roll it back could sink the Republican plan to repeal the Affordable Care Act. Gue...

5 Jul 201715min

Friday, June 30, 2017

Friday, June 30, 2017

As a limited travel ban goes into effect, the Trump administration has defined what constitutes a “bona fide” relationship: who’s close family, and who’s not, for visitors from six predominantly Musli...

30 Jun 201719min

Thursday, June 29, 2017

Thursday, June 29, 2017

The United States says its goal in Syria is to help its allies defeat the Islamic State, not to fight the government. But it’s getting harder stay out of the civil war. Guests: Helene Cooper, the Pent...

29 Jun 201720min

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