From the Heart – The Inside Job of Living a Life of Purpose, Creativity, and Impact9 Feb 2022

Have You Passed the Action Design Threshold?

People come to me with all sorts of elaborate ideas to "change the world." Usually, these ideas have little connection or thought gone into how they will actually make a real change happen on the ground once people have "experienced" the idea.

This entrepreneurship model is back-to-front. If you have an idea to make an impact, you need to forget your crazy idea and go straight to a real human being and get them to make the change you are hoping your idea will get them to make for you. Talk to ten people on your street. Call every person you went to school with. Ask so talk to your dad's golf buddies. I'm calling it the action design threshold. Pass it before you write a bunch of code or spend money on your idea - or before you even have an idea it all. Do it using Slack, Google list servers, Zoom, Instagram, Canva, Figma, and Discord. Do it using your own email and your own phone number.

Just get a real human to do a real thing. You can do this with a conversation, host a party, make a poster or a wall sticker. Create a 21-day challenge. Offer free consulting calls. Start a group. Just get out there into the world and practice making the change happen by you talking to another human in real life.

Once you've succeeded with getting your first real human to take on a the action, then try and replicated it with two humans. Then try and get ten humans to do it. What will it take to scale your actions from ten humans to one-hundred humans? Now you should see a pattern and an opportunity. What kind of actions do you need to design this scaling for? This is your idea that will work.

Any idea you have before you get several real humans to change is probably a junk idea. At the very least it will need plenty of pivoting and deeper thought. And if you can't get people to make the change from a real human conversation with you and any simple tools you give them, or you don't have the networking and marketing skills to find these humans, there's no way your idea will fly when it's digitalized.

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