Blind Spots
Rocketship.fm5 Des 2019

Blind Spots

We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way? We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here. This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship. This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today. This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship. Rocketship is brought to you by The Podglomerate. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

Episoder(686)

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Shape Up with Ryan Singer of Basecamp

Shape Up with Ryan Singer of Basecamp

Ryan Singer and the Basecamp team have developed their own methodology for product planning. For one, they don't do waterfall or agile or scrum. For two, they don’t line walls with Post-it notes. For ...

22 Aug 201940min

Mental Models for Product Leaders

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Achieving Deep Work

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Today we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two very different product approaches. There's a winner, a loser and ...

1 Aug 201921min

Mental Models for Product Managers

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A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, ...

25 Jul 201929min

Charlie Munger's Mental Models

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Mental models are how we understand the world. Not only do they shape what we think and how we understand but they shape the connections and opportunities that we see. Mental models are how we simplif...

18 Jul 201922min

Data Driven Product Development

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Data is powerful because it is concrete. For many entrepreneurs and product people, empirical data can trump everything else – and it’s been an important tool in helping startups solve problems in new...

11 Jul 201926min

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