The Briefing20 Okt 2024

The real cost behind a cheap bottle of milk

Headlines: King Charles and Queen Camilla kick off royal tour, As many as 87 people have been killed in Israeli airstrikes on northern Gaza, ACT election, Elon Musk giving away $1 million US to Trump supporter everyday until the election and an airport in New Zealand has introduced a time limit on hugs.

Deep Dive: How much should you be paying for a bottle of milk? More than a decade on, there are fears a second round of milk wars might be coming our way.

In 2011 the Australian dairy industry went toe-to-toe with our national supermarket giants over how much they should be charging for a bottle of milk at the checkout. In recent weeks, the cost of milk in major Australian supermarkets has gone backwards for the first in a long time – with Coles and Woolworths reducing the price of its generic fresh milk last month by 5 cents, to $1.55 per LR.

Supermarkets are clearly reading the room of a cost-of-living crisis that is impacting consumers shopping in their stores daily, and when almost everyone is finding it tough, it’s difficult, as a consumer, to argue against paying less for something as essential as a bottle of milk.

What do those in the industry think of the squeeze? In this episode of The Briefing Helen Smith is joined by Australian Dairy Farmers Association President Ben Bennett, and former dairy farmer Adam Jenkins to explore what they think the impact of prices lowering might be.

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