493: Customer Strategy in the Age of AI with Mark Abraham, BCG's Personalization Lead

493: Customer Strategy in the Age of AI with Mark Abraham, BCG's Personalization Lead

Welcome to Strategy Skills episode 493, an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.

In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.

Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices.

Get Mark's book here: https://shorturl.at/Qj6Ys
Personalized: Customer Strategy in the Age of AI

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episoder(499)

392: USA Champion Gymnast turned entrepreneur & VC, Lisa Carmen Wang — Overcoming Good Girl Brainwashing

392: USA Champion Gymnast turned entrepreneur & VC, Lisa Carmen Wang — Overcoming Good Girl Brainwashing

Welcome to Strategy Skills episode 392, an interview with the author of The Bad Bitch Business Bible, Lisa Carmen Wang. The Bad Bitch Business Bible is Lisa's no-holds-barred guide for women who want to break free of Good Girl Brainwashing and take charge of their bodies, boundaries, and bank accounts. Interweaving intimate personal stories with large life lessons, Lisa shows you how to transform from insecure good girl to unapologetic Bad Bitch so you can start earning the money, power, and respect you deserve. Lisa Carmen Wang is the Founder & CEO of BAD BITCH EMPIRE, a community investment platform building unapologetic worth and wealth for women. She is a former 4-Time USA National Champion & Hall of Fame Gymnast turned serial entrepreneur, angel investor, venture capitalist, certified executive coach, and global speaker. She has been named Forbes 30 under 30 in Venture Capital, Entrepreneur Magazine's 100 Most Powerful Women, Fast Company Executive Board, and Red Bull Hero of The Year. Featured on WSJ, Forbes, Fortune, Reuters, Bloomberg, Business Insider, and more. Lisa began her career at a $15 billion dollar hedge fund, is a graduate of Yale University, and is on a lifelong mission to help women build unapologetic worth and wealth. Visit Lisa's website and check out her new book: https://www.lisawang.co/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Okt 202349min

391: How to complete logical case studies? (Strategy Skills classics)

391: How to complete logical case studies? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss how to complete logical case studies. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Okt 202310min

390: $42 million in fees for one engagement (Problem)

390: $42 million in fees for one engagement (Problem)

In today's Strategy Skills podcast episode, Kris and Michael will share with you some key lessons you need to know related to the upcoming Mega Program called Innovating An Industrial Giant. This particular program is phase two as part of a larger series, phase one is called How to Sell Over $10 Million Consulting Studies, which we also called the Andrew program where all 214 episodes were already published on strategytraining.com. We decided to separate this discussion into three parts: person, assets, and problem. So, in this second episode of this three-part series, our focus will be on problem. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Okt 202341min

389: $42 million in fees for one engagement (Assets)

389: $42 million in fees for one engagement (Assets)

In today's Strategy Skills podcast episode, Kris and Michael will share with you some key lessons you need to know related to the upcoming Mega Program called Innovating An Industrial Giant. This particular program is phase two as part of a larger series, phase one is called How to Sell Over $10 Million Consulting Studies, which we also called the Andrew program where all 214 episodes were already published on strategytraining.com. We decided to separate this discussion into three parts: person, assets, and problem. So, in this second episode of this three-part series, our focus will be on assets. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Okt 202353min

388: President of WillowTree, Tobias Dengel — How AI Will Return Communication To Its Most Natural Form: Voice

388: President of WillowTree, Tobias Dengel — How AI Will Return Communication To Its Most Natural Form: Voice

Welcome to Strategy Skills episode 388, an interview with the author of The Sound of the Future: The Coming Age of Voice Technology, Tobias Dengel. In his new book, Tobias answers why voice technology is the next big thing in technology, as big as mobile a decade ago and the internet in the late 90s, fundamentally altering the way companies do business. Tobias connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers. Tobias Dengel is president of WillowTree, a TELUS International Company, a global leader in digital product design and development, with 13 offices in North America, South America, and Europe, headquartered in Charlottesville VA. The company has been named by Inc. magazine to the Inc. 5000 list of America's fastest-growing companies for 11 straight years. WillowTree, a TELUS International Company's clients include some of the best-known brands in the world, such as T Mobile, Mastercard, Capital One, HBO, Fox, Time Warner, PepsiCo, Regal Cinemas, Charles Schwab, Johnson & Johnson, Lidl, Wyndham Hotels, Hilton Hotels, Holiday Inn, Canadian Broadcasting Corp, Synchrony Bank, Edward Jones Investments, and National Geographic. These industry leaders trust WillowTree, a TELUS International Company to design and develop their websites, apps, internal systems and voice interfaces. Get Tobias' book here: https://rb.gy/y4p29 The Sound of the Future: The Coming Age of Voice Technology Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Okt 202350min

387: $42 million in fees for one engagement (Person)

387: $42 million in fees for one engagement (Person)

In today's Strategy Skills podcast episode, Kris and Michael will share with you some key lessons you need to know related to the upcoming Mega Program called Innovating An Industrial Giant. This particular program is phase two as part of a larger series, phase one is called How to Sell Over $10 Million Consulting Studies, which we also called the Andrew program where all 214 episodes were already published on strategytraining.com. In today's session, we will get you up to speed on phase one. We also decided to separate this discussion into three parts: person, assets, and problem. So, in this first episode of this three-part series, our focus will be on the person—Andrew. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Okt 202351min

386: Three career path options for consulting partners (Strategy Skills classics)

386: Three career path options for consulting partners (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the 3 career path options that consultants face once they become partners. We discuss each career path and what it means for a consultant's career. These are differences that are crucial to know and understand because partner career paths that appear to be more attractive often lead to disappointing results. For example, did you know it is a really bad idea to emulate the career path of all the McKinsey and BCG partners who appear in the McKinsey Quarterly, BCG perspectives, and HBR? This counter-intuitive podcast will explain why. Many consultants don't spend enough time analyzing and considering the implications of following each career path. They take a superficial look at who are the partners most known and respected within the firm and try to emulate those partners. Yet, down the road, they often end up at a dead end. We further address which partner career path you should follow if your goal is to become a CEO one day. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Okt 202313min

385: When should you not brand yourself ex McKinsey (Strategy Skills classics)

385: When should you not brand yourself ex McKinsey (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we talk about one of the issues that we deal with at Firmsconsulting and which many ex employees of major consulting firms (e.g. ex McKinsey and ex BCG consultants) encounter as they embark on building their own boutique consulting firms or even when they join other consulting firm as employees. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Okt 202311min

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