The Podcast Podcast from TruStory FM19 Apr 2024

Celebrating the Power of Small Audiences in Podcasting

In this episode of the Podcast Podcast, hosts Pete Wright and Andy Nelson challenge the conventional wisdom that bigger is always better when it comes to podcast audiences. They argue that focusing too much on massive download numbers can cause you to overlook the immense value and potential of smaller, more engaged listener communities.

As you'll hear, having a niche topic and a highly committed audience can be incredibly profitable, even if your show doesn't reach millions. Pete and Andy discuss real-world examples of podcasts with modest listener counts that are on track to generate six-figure revenues through leveraging the depth of their audience engagement.

Throughout the episode, the hosts share innovative strategies for making your listeners feel valued and connected to your show, no matter the size of your podcast. From recording personalized birthday messages to creating interactive Discord communities, they explore creative approaches that become harder to sustain as a podcast scales up.

Pete reveals a surprising statistic: if your show surpasses 1,000 downloads in the first week, you're already in the top 5% of all podcasts. He and Andy discuss how to celebrate and nurture your founding audience members who are passionate about your content from the very beginning.

Press play to discover why building affinity with your podcast community at a micro level can be so powerful, and how you can harness the potential of your small but mighty audience. This episode will reshape how you think about podcast growth and success in an industry obsessed with big numbers.

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Episoder(18)

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18 Feb 202538min

AI, Video, and Local Meetups: The Podcast Apocalypse is Here, Finally, Again

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3 Feb 202527min

Like it or not... you’re an influencer now

Pete and Andy explore the peculiar intimacy of podcasting, a medium where listeners forge surprisingly strong bonds with hosts. They dissect the "podfluencer" phenomenon, examining the authenticity an...

18 Nov 202422min

Podcast Analytics After Chartable: Enter OP3

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14 Okt 202438min

Podcast Analytics in a Spotify-Dominated World

Ever feel like the digital ground beneath your feet is suddenly shifting? Pete and Andy delve into the murky world of podcast analytics, specifically grappling with the impending demise of Chartable, ...

30 Sep 202423min

The On-Going March of the Ultra-Long Listen and the AI Whisperers

First up this week, Pete and Andy take on ultra-podcasting—long, LONG-form episodes—and the people who love them. Then, they shift gears to discuss Google's intriguing, yet uncanny, AI experiment, Not...

16 Sep 202413min

The Podcast Business is Rosier and Apple's Own-Goal

The data is coming in, and it looks like general enthusiasm is up about the podcasting business after a few years of grey skies. And Apple's decided to turn the screws on Patreon. We have thoughts.Pod...

19 Aug 202424min