Are Podcasters Missing Out on a Key Demographic?

Are Podcasters Missing Out on a Key Demographic?

We hear all about the TikTok generation. But, you know, there are others out there and they are consuming content just like those in the spotlight. We just have to know where to find them.

In this episode of Podcast Podcast, hosts Pete Wright and Andy Nelson dive into the often-overlooked world of older podcast listeners. Inspired by a surprising comparison between Tom Cruise and Wilford Brimley, they explore:

  • The misconceptions about age demographics in podcast audiences
  • Why the 55+ crowd might be the next frontier for podcast growth
  • How traditional marketing strategies could be reimagined for the digital audio age

Join Pete and Andy as they challenge assumptions about who's really tuning in and ponder the untapped potential of targeting listeners who remember a world before smartphones. Is the key to podcast expansion hiding in plain sight?

Links & Notes

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Episoder(18)

The PodScribe Q4 Report and The Great Podcast Advertising Gambit

The PodScribe Q4 Report and The Great Podcast Advertising Gambit

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The Curious Case of Bluesky: Is This a Social Media Savior Podcasters Have Been Waiting For?

The Curious Case of Bluesky: Is This a Social Media Savior Podcasters Have Been Waiting For?

Imagine a social media landscape where you own your content, not some tech overlord. A place where links aren't suppressed, and algorithms don't dictate what you see. Sounds like a utopian dream... or...

18 Feb 202538min

AI, Video, and Local Meetups: The Podcast Apocalypse is Here, Finally, Again

AI, Video, and Local Meetups: The Podcast Apocalypse is Here, Finally, Again

In 2025, where do podcasts live? In your ears? On your screens? In the untamed wilderness of AI-assisted creativity? Pete Wright and Andy Nelson do their best to untangle the web of modern podcasting—...

3 Feb 202527min

Like it or not... you’re an influencer now

Like it or not... you’re an influencer now

Pete and Andy explore the peculiar intimacy of podcasting, a medium where listeners forge surprisingly strong bonds with hosts. They dissect the "podfluencer" phenomenon, examining the authenticity an...

18 Nov 202422min

Podcast Analytics After Chartable: Enter OP3

Podcast Analytics After Chartable: Enter OP3

Hey ho, podcasters! We’re back, talking about Apple's big push for binge-worthy narrative podcast series. Are you into it? And in the grand ol’ spirit of podcast follow-up, we dive back into analytics...

14 Okt 202438min

Podcast Analytics in a Spotify-Dominated World

Podcast Analytics in a Spotify-Dominated World

Ever feel like the digital ground beneath your feet is suddenly shifting? Pete and Andy delve into the murky world of podcast analytics, specifically grappling with the impending demise of Chartable, ...

30 Sep 202423min

The On-Going March of the Ultra-Long Listen and the AI Whisperers

The On-Going March of the Ultra-Long Listen and the AI Whisperers

First up this week, Pete and Andy take on ultra-podcasting—long, LONG-form episodes—and the people who love them. Then, they shift gears to discuss Google's intriguing, yet uncanny, AI experiment, Not...

16 Sep 202413min

The Podcast Business is Rosier and Apple's Own-Goal

The Podcast Business is Rosier and Apple's Own-Goal

The data is coming in, and it looks like general enthusiasm is up about the podcasting business after a few years of grey skies. And Apple's decided to turn the screws on Patreon. We have thoughts.Pod...

19 Aug 202424min

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