35. Hanna Asmussen (Localyze) - Not focusing is dangerous
B2B SaaS CEOs13 Feb 2023

35. Hanna Asmussen (Localyze) - Not focusing is dangerous

Not focusing enough in the beginning was about to turn dangerous. But now they're growing fast!

Listen to a great episode with Hanna from Localyzed.


We're talking about:

1:30 - Localyze's elevator pitch.

2:00 - The beginning of Localyze.

3:40 - Is Hanna a good leader?

5:15 - Hanna's three superpowers as a leader.

8:30 - Performance management and assuring goals

10:30 - Leadership is all about Direction.

11:40 - A fun fact about Hanna.

12:25 - One of Hanna's biggest mistakes in business - not focusing in the beginning.

14:20 - A topic of Hanna's choice (Immigration).

28:40 - External question from Daniel Theander: "Are different tax systems in the world something that limits your business and development? I mean, we can live and work digitally with the same conditions. Often there can be limitations when it comes to different countries' tax systems."

22:25 - Localyze's top KPIs and why they chose them.

26:20 - GTM strategies for a startup - Sales Market Fit.

28:00 - The best way to do cold outreach to Hanna.

29:10 - The three things she would tell her younger self.

31:30 - Localyze's big hairy audacious goal.



Hanna's LinkedIn:

https://www.linkedin.com/in/hanna-marie-asmussen/


Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/



Do you want to get more booked meetings and closed deals for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.



The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

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