41. Jonas Ehne (Goava) - The growth of Sales-tech
B2B SaaS CEOs27 Mar 2023

41. Jonas Ehne (Goava) - The growth of Sales-tech

He's been working in sales and Sales-tech for decades.


Now he's the CEO & Founder of Goava, and we're talking about the importance of thinking "Low-tech" and putting yourself in the everyday work tasks of your customers.



We're talking about:

1:30 - Goava's elevator pitch.

2:20 - The story of why and how Goava was founded.

05.10 - Goava's top KPIs.

08:20 - Jonas's best strategies regarding business development for a company going from startup to scaleup. (Structure, Sales, ICP, and more)

13:00 - The best way to do cold outreach according to Jonas. (A mix of multi-channel)

15:30 - A fun fact - football

16:45 - Biggest mistakes? (When he hasn't followed his instincts)

18:50 - A topic of Jonas' choice (The SaaS industry from a philosophical angle).

23:00 - External question from Rasmus Basilier at Euro Scalers: "What would you say is a very odd lesson you've learned as CEO that you think might be good for me as a leader and entrepreneur to hear?"

25:00 - Is Jonas a good leader?

25:40 - His top superpowers as a leader.

26:30 - An odd thing regarding leadership - the power of Ideas.

28:45 - The worst things about being a leader and how Jonas tackles it.

30:25 - Leadership is all about providing purpose.

31:10 - The top things he would tell his younger self.

33:40 - Where Goava will be in 5 years.



Jonas Ehne's LinkedIn:

https://www.linkedin.com/in/jonasehne/


Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/



Do you want to get more booked meetings and close more deals for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.



The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

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