46. Peter Beckman (Treyd) - Problem-oriented outreach
B2B SaaS CEOs1 Mai 2023

46. Peter Beckman (Treyd) - Problem-oriented outreach

Problem-oriented outreach has really been Treyd's key in their Go-to-market machinery!


Listen to an episode pumped with a lot of concrete and great value with Peter Beckman, the CEO & Co-founder of Treyd.


We're talking about how to create a strong Go-to-market strategy, which KPIs that's most important, big mistakes, business development, leadership, and much more.



-



Timeline:

1:25 - Treyd's elevator pitch.

2:20 - Who is Peter Beckman?

3:10 - The story of why and how Treyd was founded.

7:00 - 5 quick ones.

8:10 - Top KPIs for Treyd.

11:30 - Peter's best Go-to-Market strategies.

15:30 - Mistakes connect to GTM.

18:40 - The best way to do cold outreach to Peter.

21:30 - A topic of Peter's choice (Space race).

23:30 - External question from my Mikke Selander at ZAZY Agency:"What has been the biggest challenge regarding getting customers to understand what you selling and why they need it?"

25:20 - Is he a good leader?

26:30 - His top superpower as a leader.

27:30 - An odd thing regarding leadership.

29:50 - The worst things about being a leader.

31:20 - Leadership is all about Trust.

33:10 - The top things he would tell his younger self.

33:55 - Where Treyd will be in 5 years.



-



Peter Beckman's LinkedIn:

https://www.linkedin.com/in/peter-beckman-treyd/


Josef's LinkedIn:

https://www.linkedin.com/in/josef-fallesen-98440864/



-



Do you want to get more booked meetings and close more deals for your sales team? Try Vaam (Video messaging for Sales) for free on vaam.io.



-



The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Episoder(102)

94. How you build a strong sales process

94. How you build a strong sales process

5 SaaS leaders from some of the Nordics' hottest SaaS companies right now about how you build a strong sales process.Listen to when 5 of the previous guests in B2B SaaS CEOs talk about how you build a...

1 Apr 202427min

93. Marketing special - How you generate more leads

93. Marketing special - How you generate more leads

5 SaaS leaders from some of the Nordics' hottest SaaS companies right now about marketing.Listen to when 5 of the previous guests in B2B SaaS CEOs talk about ways to generate more leads.Timeline:0:45 ...

25 Mar 202421min

92. The importance of sleep as a leader - Henrik Teisbæk (Veo)

92. The importance of sleep as a leader - Henrik Teisbæk (Veo)

Why you should prioritize sleep.Listen to Henrik Teisbæk - CEO & Co-founder of Veo - in B2B SaaS CEOs!We discussed what it takes to scale a supply chain, why you should invest in a viral component in ...

18 Mar 202432min

91. Focus and scalability - Johan Lind (Vertiseit)

91. Focus and scalability - Johan Lind (Vertiseit)

Focus and scalability is the key.Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!We discussed the importance of focus, why references and outbound is a great combo, building in...

11 Mar 202437min

90. How you create a positive commercial team culture - Johan Jarskog (NEXT)

90. How you create a positive commercial team culture - Johan Jarskog (NEXT)

The most important thing connected to a successful Go-to-Market strategy, how you cultivate a positive commercial team culture!Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.We talk about cr...

4 Mar 202431min

89. Keep your sales process simple - Rickard Kajson (Grade)

89. Keep your sales process simple - Rickard Kajson (Grade)

You should just keep it simple.Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and m...

26 Feb 202431min

88. How you succeed as an underdog - Mads Fosselius (Dixa)

88. How you succeed as an underdog - Mads Fosselius (Dixa)

Why you should find your favourite competitor.Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!We discussed why you should find your favourite competitor, Community-led growth, t...

19 Feb 202436min

87. The future of marketing - Peder Bonnier (Storykit)

87. The future of marketing - Peder Bonnier (Storykit)

Why video is the future of marketing.Listen to Peder Bonnier - CEO & Co-founder of Storykit - in B2B SaaS CEOs!We discussed why you must use video, why the future of marketing is higher and higher fre...

12 Feb 202436min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
lederpodden
rss-politisk-preik
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse