63. ”The first $175M is the hardest” - Marcus Räder (Hostaway)
B2B SaaS CEOs28 Aug 2023

63. ”The first $175M is the hardest” - Marcus Räder (Hostaway)

They say: "The first $175M is the hardest."


Marcus Räder from Hostaway surely doesn't hold back in this episode of B2B SaaS CEOs!


We discussed his worst mistakes, to save more cash yourself as a founder instead of taking money from early-staged VCs, the different stages of GTM strategy with ICP → the "exciting stuff" → the "boring stuff" → scaled strategy, don't try to be unique with your main KPIs → nail the boring and classical, and much more.


-


Timeline:

1:20 - Who is Marcus Räder?

5:00 - 5 quick ones.

6:10 - Why he and his co-founders started Hostaway.

9:30 - His worst mistakes.

16:00 - External questions from Julia Söderqvist at Returbo: "What has been the biggest lesson for you so far, from your journey with Hostaway?"

18:00 - GTM strategy deep dive

29:00 - The best way to do outreach to Marcus.

35:00 - Weaknesses as a leader.

39:30 - Why he wouldn't tell his younger self anything different.

40:30 - One of Marcus favourite life mottos.


-


Marcus Räder's LinkedIn: https://www.linkedin.com/in/marketingmarcus/


Hostaway's website: https://www.hostaway.com/


Josef Fallesen's LinkedIn: https://www.linkedin.com/in/joseffallesen/


-


Do you want to get more booked meetings and close more deals? Try Vaam for free on vaam.io.


-


The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Episoder(102)

94. How you build a strong sales process

94. How you build a strong sales process

5 SaaS leaders from some of the Nordics' hottest SaaS companies right now about how you build a strong sales process.Listen to when 5 of the previous guests in B2B SaaS CEOs talk about how you build a...

1 Apr 202427min

93. Marketing special - How you generate more leads

93. Marketing special - How you generate more leads

5 SaaS leaders from some of the Nordics' hottest SaaS companies right now about marketing.Listen to when 5 of the previous guests in B2B SaaS CEOs talk about ways to generate more leads.Timeline:0:45 ...

25 Mar 202421min

92. The importance of sleep as a leader - Henrik Teisbæk (Veo)

92. The importance of sleep as a leader - Henrik Teisbæk (Veo)

Why you should prioritize sleep.Listen to Henrik Teisbæk - CEO & Co-founder of Veo - in B2B SaaS CEOs!We discussed what it takes to scale a supply chain, why you should invest in a viral component in ...

18 Mar 202432min

91. Focus and scalability - Johan Lind (Vertiseit)

91. Focus and scalability - Johan Lind (Vertiseit)

Focus and scalability is the key.Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!We discussed the importance of focus, why references and outbound is a great combo, building in...

11 Mar 202437min

90. How you create a positive commercial team culture - Johan Jarskog (NEXT)

90. How you create a positive commercial team culture - Johan Jarskog (NEXT)

The most important thing connected to a successful Go-to-Market strategy, how you cultivate a positive commercial team culture!Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.We talk about cr...

4 Mar 202431min

89. Keep your sales process simple - Rickard Kajson (Grade)

89. Keep your sales process simple - Rickard Kajson (Grade)

You should just keep it simple.Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and m...

26 Feb 202431min

88. How you succeed as an underdog - Mads Fosselius (Dixa)

88. How you succeed as an underdog - Mads Fosselius (Dixa)

Why you should find your favourite competitor.Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!We discussed why you should find your favourite competitor, Community-led growth, t...

19 Feb 202436min

87. The future of marketing - Peder Bonnier (Storykit)

87. The future of marketing - Peder Bonnier (Storykit)

Why video is the future of marketing.Listen to Peder Bonnier - CEO & Co-founder of Storykit - in B2B SaaS CEOs!We discussed why you must use video, why the future of marketing is higher and higher fre...

12 Feb 202436min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
lederpodden
rss-politisk-preik
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse