79. How to position your product - Sofia Alexus (Kundo)
B2B SaaS CEOs18 Des 2023

79. How to position your product - Sofia Alexus (Kundo)

Sofia Alexus from Kundo in B2B SaaS CEOs.

We discussed how to position your product successfully, Go-to-market strategy, building brand as a SaaS company, that time spent in preparation is always time saved in execution, and much more.


-


Timeline:

1:45 - Who is Sofia?

5:00 - Kundo's elevator pitch.

5:50 - 5 quick ones.

8:00 - Sofia's worst mistakes.

10:40 - External question from Amalia Berglöf at Mpya Digital: "How do you reason about distributing leadership, and first and foremost organizing the organization to scale leadership and ownership of the product(s)?"

14:20 - A topic of Sofia's choice: Go-to-Market strategy.

21:40 - The most simple way how to really listen to your customers.

23:50 - How to build a strong brand as a SaaS company.

27:50 - The best way to do outreach to Sofia.

31:00 - Position the company, not just the product.

32:30 - Why Richard Branson is a big role model for Sofia.

33:50 - The top things she would tell her younger self.


-


Do you want to get more booked meetings? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.


Try Vaam for free on vaam.io.


-


Sofia's company Kundo helps you simplify customer service with consolidated ticket management, AI-tools, and self service solutions for recurring questions.


Read more about Kundo on: https://www.kundo.se/en/.


-


The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

Episoder(102)

62. Go-to-Market Strategy special

62. Go-to-Market Strategy special

This episode is all about Go-to-Market Strategy!Listen to when seven of the previous guests in B2B SaaS CEOs are talking about GTM Strategies.Timeline:0:40 - Per Åkerberg (Voyado)4:40 - Petter Hedborg...

21 Aug 202326min

61. Worked at NASA, and now he's changing the world of fitting - Alper Aydemir (Volumental)

61. Worked at NASA, and now he's changing the world of fitting - Alper Aydemir (Volumental)

Worked at NASA, and now he's changing the world of fitting.Alper Aydemir from Volumental, that have scanned 40M+ feet, and are in 3000+ stores in 53+ different countries, in B2B SaaS CEOs.We're talkin...

14 Aug 202339min

60. AI special

60. AI special

This episode is all about AI!Listen to when six of the previous guests in B2B SaaS CEOs are talking about AI.Timeline:0:25 - Bastian Karweg (Dealfront)6:40 - Arash Saidi (Kindly)11:25 - Maria Börjesso...

7 Aug 202323min

59. Mikkel Novod (Clerk) - How to work with data to grow your business

59. Mikkel Novod (Clerk) - How to work with data to grow your business

How you work with data to grow your business.Mikkel Novod, the CEO at Clerk.io, in B2B SaaS CEOs.We're talking about how to work with data to grow your business, what's the key things to look for when...

31 Jul 202328min

58. Erik Bergseth (Matilda FoodTech) - How to sell to the public sector

58. Erik Bergseth (Matilda FoodTech) - How to sell to the public sector

How you sell to the public sector.Erik Bergseth, the CEO at Matilda FoodTech, in B2B SaaS CEOs.We're talking about how to sell to the public sector, AI, sales forecasting, and much more.-Timeline:1:25...

24 Jul 202328min

57. Piotr Pisarz (Uncapped) - Finding the right ways to fund

57. Piotr Pisarz (Uncapped) - Finding the right ways to fund

There's many ways of funding your business, make sure you choose the right path for you.Piotr Pisarz, the CEO & Founder at Uncapped, in B2B SaaS CEOs.We're talking about finding the right ways to fund...

17 Jul 202338min

56. Marit Rødevand (Strise) - Does it spark joy?

56. Marit Rødevand (Strise) - Does it spark joy?

Do the things you do spark joy? It's much easier to get people to your team, follow your vision, and be open to change if it's joyful.Marit Rødevand, the CEO & co-founder at Strise, in B2B SaaS CEOs.W...

10 Jul 202331min

55. Thomas Ladefoged (Pixelz) - Change management

55. Thomas Ladefoged (Pixelz) - Change management

Several concrete tools how to work with change management!Thomas Ladefoged, the CEO at Pixelz, in B2B SaaS CEOs.We're talking about Change management, huge and costly mistakes, AI, and much more.-Time...

3 Jul 202334min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
lederpodden
rss-politisk-preik
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse