89. Keep your sales process simple - Rickard Kajson (Grade)
B2B SaaS CEOs26 Feb 2024

89. Keep your sales process simple - Rickard Kajson (Grade)

You should just keep it simple.


Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!


We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.


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Timeline:

1:30 - Who is Rickard Kajson?

2:50 - Grade's elevator pitch.

3:30 - The story of Grade.

7:30 - External question from Tony Rush at Meetric: "Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?"

9:00 - A topic of Rickard's choice: Target alining

16:30 - The core of a great GTM-strategy: Create a common playbook.

22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.

24:00 - The best way to do outreach to Rickard.

26:00 - External question from from Carin Gunnstam at BONI: "What's your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?"

29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and Great by Choice by Jim Collins.

29:45 - His favourite life motto.

30:20 - The top things he would tell his younger self.


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Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.


Try Vaam for free on vaam.io.


Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io


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Rickard's company Grade helps you recruit, develop, and retain employees.


Read more about Grade on: https://www.grade.com/


Follow Rickard Kajson on LinkedIn: https://www.linkedin.com/in/rickard-kajson-32576312/


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The music:

Learning - Averro, AROM, Tore P

https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.

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