24 Stories Podcast19 Jan 2023

S.2 Ep.12 - Brand Design & Strategy with Deirdre Corcoran of Chapter

Brand design & strategy are on the drawing board of this weeks episode as Stephen is joined by Deirdre Corcoran, founder of Chapter. They dive deep into the important role creativity plays in the corporate world & how it intertwines with marketing, branding & creating a clear vision in conveying the ethos, vision & mission of brands.

While art & creativity is often undervalued, Stephen & Deirdre discuss its necessity & vitality in business & the need for creativity to be appreciated on a wider scale. Deirdre's love of art & design ignited at a young age after a visit to Cork's famous St.Finbarr's Cathedral. It was the architecture, art, sculptors & design of the cathedral that left her fascinated & from there, it inspired her to tap into her creative talents.

Deirdre's original plans was to pursue a career in rowing having spent her school years competing professionally with Ireland with dreams to compete in the Olympics, however an injury in Leaving Cert year meant an early retirement. With her dreams shattered, she decided to study design at MTU which brought a new direction eventually led to a career in design working for likes of The Irish Examiner, The Irish Independent, the RTE guide, & the Supervalu brand.

The idea for Chapter came following the birth of her son, it was a new chapter in her life, becoming a full-time mum & self-employed meant she could juggle both. While it wasn't easy initially, she developed clients over the years helping them understand who they are & to execute their mission & vision through multimedia.

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Episoder(56)

Season Special: 24 Stories Rewind

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4 Mai 202359min

Season Special: Must Have Skills

To finish season 2, we've brought a special episode to highlight some off the essential skills our guests think are necessary in their industries to succeed. There were some reoccurring themes through...

27 Apr 202323min

S.2 Ep.24 - Music Promotion & Podcasts with Joe Kelly

We finish the second series series of the podcast with music promoter Joe Kelly from The Good Room. Stephen talks to Joe about his extensive career in the music scene in Cork which began in the early ...

13 Apr 20231h 8min

S.2 Ep.23 - Building The Herlihy Centra Group With CBA President Kevin Herlihy

President of Cork Business Association & co-owner of Herlihy Centra Group Kevin Herlihy is this weeks guest who looks back on the family business when his mother & father opened one of the first Centr...

6 Apr 202356min

S.2 Ep.22 - The World of Fine Art with Dr E. Alana James

It's not everyday you can say you've created an artwork for a world renowned musician - but our guest Dr. E. Alana James can who was the creator behind the Zappa quilt! An artist & academic at heart, ...

30 Mar 202357min

S.2 Ep.21 - Theatre & Entertainment with Cork Opera House CEO Eibhlín Gleeson

With music comes great power are the wise words of Cork Opera House CEO Eibhlín Gleeson who gives a behind the scenes insight to the intricate, creative world of entertainment programming. The Cork Op...

23 Mar 20231h 13min

S.2 Ep.20 - Wedding Planning with Ciara Crossan

We get a behind the scenes glimpse into the wedding industry with all it's whistles & bells from the with founder of Wedding Dates Ciara Crossan who for over 15 years, has helped fulfil thousands of p...

16 Mar 20231h 7min

S.2 Ep.19 - Retail & Franchising with Paul Gallagher

Franchising & building reputable retail brands the the focus of this week with Paul Gallagher, managing partner for Skechers Ireland retail. Since its introduction to the Irish market in 2010, Paul & ...

9 Mar 20231h