104: How to Build a Super Fan Brand with Marina Simone

Marina is the Founder and CEO of Moms And Heels™ where her mission is to teach busy moms how to slay online sales by identifying their personal brand, story, + mission on social media. In this episode we dig into how to build a Super Fan Brand on social media even if you don't currently have a following.

Show notes: Grab Marina's free Storygram training, where you get to listen live as she prospects on Instagram! Check out her Moms Who Slay Online Sales Facebook Group and follow her on Instagram @MarinaAnnSimone.

Partial Transcript: (Download the full transcript HERE)

Kimberly Olson:

Welcome everyone back to another episode of hashtag getLIT, where we crush your business, and today I have a special guest. My name is Kimberly Olson, I'm your hostess. And I have special guest Marina Simone on - welcome, girlfriend! I feel like it's just hanging out with a friend, virtually obviously, it's just nice to get time together. We have to schedule things now to be able to space out, even carve out a little bit of time for each other. So thanks for being on, I'm pumped to share my audience with you. I think a lot of them know you, but we have some people who've probably never come across you just yet. So I would love to have you introduce yourself. Tell us a little bit about you, what got you into your entrepreneurial journey and how you got started. So why don't you just bring listeners and viewers up to speed?

Marina Simone:
Awesome. Well, first off, I just have to tell you watching your journey and growth with The Goal Digger Girl and how you're helping people getLIT in their businesses has been such an honor and so much fun because now whenever I'm talking to any of my clients, it's like, "well, Kimberly said..", and I freaking love that. That just literally lights me on fire. It makes me so happy. And I'm just so excited about what you've done for this industry. So thank you for sharing your audience with me and allowing me to come on and just be a part of it. For those of you that don't know who I am, my name is Marina Simone, I'm the CEO and founder of Moms and Heels, and where that came from is because I literally was born and my mom went into labor with me and she had these pink, fluffy, high heels on.

Marina Simone:
So it's like the big joke. And so my grandmother and my mom have always had an obsession with heels. In fact, they wore high heels with bathing suits and my mom still does to this day. And then if you take it even further, Jason, who's my Honey Bunches of Oats, my man, soon-to-be husband. When we first started dating, he told me that he didn't like toe spreaders, which were sandals. And so he thought it was great for women to have this posture. So I have this obsession with high heels. And so I know that as moms, we don't get to dress up as much anymore. Sometimes it's like we're always in these yoga pants or with our hair in a mom bun. So wearing the high heels just gave me that confidence and whenever I'm presenting or doing anything business wise, I'm always in heels.

Marina Simone:
So that's where the Moms and Heels brand came from. But I always wasn't this branding expert and social media queen. When I first got started in network marketing back in 2012, I was a single mom and I worked in a cubicle. And I had three computers on my desk and I didn't get paid what I was worth. And I never thought that I was going to be anything more than the chick in the cubicle, working for someone else. And that had to do with a lot of past traumas and past things that happened to me in my life.